Nowadays, email is not only used to connect with friends and family, rather several businesses are using it connect with their customers. Despite the rise of the popularity of social media in the last few decades, email is still 40 times more effective in terms of acquiring new customers. Still 72% businesses prefer to promote their content and products through email. Only 17% prefer social networking websites to do the same. In short, email is the best medium to connect with different prospects.
So, through this article, I have discussed the 10 most effective email marketing strategies one should consider to generate more leads for his/her business.
So, through this article, I have discussed the 10 most effective email marketing strategies one should consider to generate more leads for his/her business.
1.Understand Your Target Audience:
Out of all the email marketing strategies going to be discussed in this post, this is the most important one. It is the starting point of all. The email that you send to a number of people should match their interest and this can only happen when you know your target audience. A targeted approach always makes a difference because email sent to relevant recipients generate 10 times more leads.
2.Optimize the Email for Mobile Experience:
We all know that mobile is the future of everything. Sale of computers is dropping every year. In 2016, 269 million desktops were sold which is comparatively 6% less than the previous year. People are not replacing their old PCs, instead they are buying new smartphones or tablets. Nowadays, 54% of people use mobile phones to check their mails and only 14% use desktop to check mails. So, most probably your email will be deleted if it is not optimized for mobile phones. Therefore, you lose the chance of generating leads.
3.Retry to Engage Inactive Users:
Comparatively, it is less expensive to target existing customers than the new ones. Same is with the case of email marketing. It’s easier to convince the current customers than the new ones as they already know about your organization and the product.
Nearly every email list has some inactive users; however they can become useful leads and even refer services to their friends if the marketer follows a proper strategy.
4.Use Automation:
According to a report, B2B marketers who have used automation in the past, have raised their sale by 10%. Email automation is a sub-part of marketing automation. It doesn’t only enable them to increase the number of their leads, but also delight existing customers and encourage them to use the product. So, ultimately it will boost the sell. There are a number of good platforms for email automation, such as hub-spot and pardot.
5.Always Take Permission:
Being a beginner, you should take permission from your target audience before sending it mails and marketing your product. It is one of the best ways to generate leads as half of the work is already done if the target audience has permitted you to send the mail. It shows that he/she is already convinced. Another example, you can ask various websites to post your blog and other landing pages on them. And if they consider it, it will also help you generate more leads.
6.Offer Something Special:
Nobody seems interested to open an mail with the same information again and again. It’s human nature. People just delete or keep it for later. So, if you want to make your email get noticed in the first sight, offer something special. It can be discounts, freebies, or other lucrative offers. Anything that can make them realize that it’s worthy to buy the product, then it will be a great deal for you.
7.Always Make It Short:
Nobody likes to read long and boring emails. So, always keep the length of your email short. Don’t be too afraid to come straight to the point. Many audiences like this approach. In fact, most people will thank you for this. Just make sure that you’re providing relevant content and your contact details so that they can contact you easily if they want in future.
8.Add Urgency:
If you put your target audience under pressure to act, there is chance of generating more leads. Urgency is a key factor behind the brain to respond, and that’s why it responses quite quickly in urgent situations. For a long time, digital marketers have been using phrases like “hurry up,” “few hours left” or “act now” to convert the surfers into leads. You can use the same trick to engage your user for a while.
9.Integrate Email and Social Media:
Email marketing becomes ever more impactful when it is combined with social media because most of the email users are on social media too. Also keep in mind that the competitors of every business are on social media. Using it to connect with target audience helps in building a personal relation with them. So, in my opinion expanding your business beyond email will surely give you fruitful result.
10.Send it on the Best Day at the Best Time:
Sending mails at the right time surely increases the chance of getting it read instantly. It leads to more traffic, customer engagement, and thus leads. According to a survey, the best time to send mails are 6:00am, 10:00am, 2:00pm, 6:00pm, and 10:00pm. During these hours, most of the people are more likely to check their mails. However, your competitors too have this report, so they will try to send the mail at the same time too. It will create competition. So, it is better to choose a non-conventional time. Who knows you may generate more leads than your competitors.
There you have, the 10 most effective email marketing strategies to generate more and more leads. Each of them is very easy to follow and implement in your marketing strategy. So, don’t wait anymore. Implement each of them properly to achieve short as well as long term goals.
About the author: Hayley George is an academic writer. Currently, she is working at Global Assignment Help Australia. She provides online Australian assignment help to students in need. In her free-time, she loves to play tennis.