Science, business, literature. The 20 most successful women selected by this magazine come from numerous areas of expertise. This is a manifesto in favor of the new times of inclusion, democracy and justice for women. Why should we value it?

More than a cast of personalities, lists like these are a way to fill a void of aspirational examples in the female universe. Except for some economic and social sectors with a more pronounced presence of women, as they are linked to care and education, many others still lack feminine figures of influence. When we speak of higher positions of power in the economic and political spheres, the cases are isolated and few.

Although it is not a unanimous list free from bias or omissions, any initiative that names and exposes more women in strategic and relevant positions in Brazilian society opens the way to others. Whether for reflection and discussion of topics such as diversity and equality or for the creation of role models for the new generations that enter the job market.

5 lessons from the most Successful Brazilian Women 

When reading each of the stories mentioned, it is possible to distinguish relevant learnings in relation to career, sorority and inclusion:

  1. Learn to create your own opportunities: ballerina Ingrid Silva comments that knowledge is power. Who knows who they are, the space they occupy and the responsibility of their own voice manages to make an entire society to move.
  2. Form alliances: according to Adriana Aroulho, president of SAP Brazil, in the corporate environment nothing is done alone. This increases the need for women to be empathetic and find points of convergence between the different interests of the company.
  3. Do not slow down: Margareth Dalcomo, a researcher at Fiocruz, says that she does not intend to slow down even when the Covid-19 epidemiological crisis is finally overcome. According to her, “we have eternity to rest and eternity must be very boring”.
  4. Empower other women: Tereza Cristina, singer, says that when women get together there is a meeting of waters; there is no division of space. She reinforces the importance of being empathetic towards each other’s journey, pulling one another’s hands so that a chain is formed and strength grows between us.
  5. Make changes on a daily basis: Katia Vaskys, general manager of IBM Brazil, says that, many times, we think of very grand solutions to solve structural problems, such as racism. However, everyday life can make a difference. She reports on the experience of sponsoring a group of Afro-descendants in her company since 2017.

May we recognize, share and be inspired by works like the one presented by Forbes. Let us respect each other’s success stories. May we be open to hearing reports of achievements, projects and mistakes of one another. May we promote any and all kinds of female empowerment initiatives.


Co-authored with Sandra Milena Acosta

Sandra has worked for more than 12 years in the strategic planning and risk management of global financial institutions. Master in Economics from UFPR, graduated in Economics from UNICAMP and post-graduated in Digital Marketing from Kellogg Executive Education, she recently went through a career transition and is now a Writer of Chronicles, Children’s Literature and Poems. All of her work is available on her Instagram page (@sandramtca) and on Medium.


  • Tatiane Vita

    CMO • Board Member • Startup Mentor • TEDx Speaker • #LinkedinForCreators • +100,000 Digital Influencer

    Women Emerging Leaders 2021 by Santander & The London School of Economics

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    On Thrive Global, I contributed from June, 2020 to July, 2021 with weekly articles covering mental health and leadership for women.
    Career summary
    Marketing & Business Development professional with +13 years experience in management in 9 countries (Brazil, the US, Mexico, Colombia, Peru, Bolivia, Portugal, Kuwait & Thailand). My background is mostly in Retail +20 years working in this sector, 10 of which in franchising.
    Career Awards: • (2021) Women Emerging Leaders l London School of Economics & Political Science - Becas Santander • (2020) Best Internationalization strategy - Chilli Beans | the Brazilian Franchise Association - ABF • (2013) Young Inspirers Award | Veja and Estudar Foundation - by Jorge Paulo Lemann • (2013) #16 Franchising Expert to follow on twitter | @ECFranchises • (2011, 2012, 2015) Best Marketing and Career Blog - | TopBlog Brazil