The entrepreneurial life can be an exciting adventure, but there’s no denying that at times, it can become overwhelming and stressful. This is especially true for those who find themselves in charge of marketing — and in many small startups, this burden falls on the person in charge.
When you let yourself become overwhelmed by your many marketing responsibilities, it can be easy to lose your passion and enthusiasm that inspired you to start your own business in the first place.
But it doesn’t have to be this way …
When you put a quality Facebook sales funnel into place, you can enjoy peace of mind and have more time available to manage other important tasks related to your business. Here’s how a well-crafted Facebook marketing campaign can help entrepreneurs find peace and prosperity:
1) Outsourcing the Stress
Outsourcing has proven to be a valuable stress reliever for many entrepreneurs, and in many ways, using a Facebook sales funnel fulfills this same role. With a Facebook advertising campaign, you don’t have to worry about each individual ad placement like you would with traditional marketing methods.
Instead, Facebook will take your campaign parameters and automatically place them in front of relevant audiences. You won’t have to focus on the nitty gritty details, leaving you with more time to focus on other essential business tasks.
2) Eliminate Constant Testing
Even minor changes to an ad campaign can dramatically alter your marketing results. Because of this, many entrepreneurs feel compelled to run near-constant A/B tests — and for good reason.
According to Nazim Agabekov, founder of Lead Gen Black Belt, “Too many people waste precious hours, days and even weeks spending time and money on things they ‘hope’ will work. What actually gets results? The process of testing, cutting out what doesn’t work and scaling what does work will get positive ROI.”
Though this sounds intimidating, Facebook can actually perform most of this testing on your behalf. One of the company’s latest features for marketers is Split Testing, which automates traditional A/B ad testing. This way, you can spend less time crunching numbers and more time implementing successful campaign changes.
3) Works While You’re Away
Startup founders are often required to work long hours to give their business a chance for success. In fact, many of the world’s most successful businessmen argue that entrepreneurs need to work 12 hours or more each day, six or seven days a week.
While this grind-heavy mindset may have helped some become millionaires, for others, it is nothing more than a recipe for burnout and excessive physical and mental strain. With a Facebook sales funnel, however, you don’t have to stay late at the office to grow your business.
After all, your Facebook sales funnel will continue to reach out to potential customers while you’re away. This marketing tool allows you to grow your business even when you’re not thinking of work.
4) Strong ROI
Without a doubt, finances are one of the biggest sources of stress for young entrepreneurs.
When you have a limited budget, every penny counts. When high-profile campaigns are too expensive, you can’t afford to waste your money on advertising tactics that don’t work.
Fortunately, your Facebook sales funnel can greatly alleviate this money-related stress. As marketing guru Neil Patel explains, “I even think that Facebook is one of the best places to spend your money. And I spend a lot! … The average CPC on the Adwords search network is $2.32. And what about Facebook? The average CPC is only $0.64! With a bit of jiggering and some smart moves, you can crush this number to an even tinier amount! That right there should pique the interest of most online marketers.”
5) Predictable Results
Without a doubt, one of the most stressful elements of being a new business owner is uncertainty about the future. You can’t control how the market might change. You can’t always know for certain how your target audience will react to your latest product or service.
While a Facebook sales funnel can’t always guarantee lucrative financial results, well-crafted funnels that build meaningful lead generation can offer a predictable, consistent source of revenue.
As Amy Bond explains, “If your engine is built and you have an intelligent funnel that predictably moves leads to create customers, it’s time to throw fuel on the fire. When done right, you’ll be able to take $1 and turn it into $2, $5, $10, $100+ on the back end with Facebook advertising.”
A strong sales funnel will give you the ability to scale with confidence.
A Social Media Victory Lap
Though it’s true that setting up a quality Facebook marketing funnel requires a fair amount of research to choose the right target audience and campaign parameters, the results are well worth the effort.
No matter what your entrepreneurial niche may be, a Facebook sales funnel can go a long way in ensuring your financial — and personal — prosperity.
With dependable outcomes that bring new customers to your business, you can have peace of mind knowing that you’re setting yourself up for long-term success.