The users are almost doubled in the last 10 years which is 5 million right now!
Social media is an integral part of digital marketing. Corporate and individuals learned the value of it and developing best strategies to get the most out of it.
LinkedIn is an important social media channel when it comes to B2B leads. People should learn digital marketing and social media to utilize these channels effectively.
You should make the most out of it.
By making mistakes on LinkedIn could actually harm your profile and results in losing good connections…
Here is the of some serious mistake people making on LinkedIn to build a network, which must be avoided immediately:
#1 Adding Irrelevant People
Sending a request to people on LinkedIn, just to build the network or increase the number of connections. Most of the people who are new to LinkedIn follow this practice, they just see the others profile and blindly follow them. They are behind the numbers. 20,000 connections they write proudly on their profile headline.
But tell me one thing? Does that number really entice you? How many of them actually helpful or your potential clients?
What you should do?
Being a social media expert for the last 6 years, I know all the ins and outs of it. Let me tell you one thing quality is more important than quantity on LinkedIn especially. Adding wrong people can hamper the quality of your profile. With irrelevant people in your network, you can’t exchange the right information, or learn something helpful for your career.
You should add more potential customers or acquaintance who can help you in some way, or help you grow. You should be really choosy about picking up the right people to connect.
#2 Ask for a Recommendation
People ask for recommendations on LinkedIn, even if they don’t really know that person. A few days ago I received a lot of request from unknown people do give them recommendations, I mean they are in my professional network, But I barely know them personally. How can I recommend someone i don’t really know?
What you should do?
So before asking someone for a recommendation, please make sure you know that person really well, they know your work and skills. If you delivered a project recently, politely ask your client if they could write a short recommendation on your LinkedIn profile. Or simply if you worked really well on some project, you can ask your team lead, manager, or teammate to write a recommendation.
Once you have a couple of good reviews, then you can ask your professional network, if you know someone for a long time and worked with them remotely and personally delivered some good work.
#3 Sending Invite Without Context
People send invites to other professionals without context or messaging. The professionals receive a lot of invites per day, why would they add you in their network? They don’t see your request, they just see the number of invites they received.
What you should do?
For example, you are a digital marketing specialist and some android fresher sends you to request without any context, what will you do? You will reject, right?
And, if he adds up a message that “I would like to add you to my network because I need some help with marketing my new app I designed” or maybe for some job recommendations, or maybe he wants you to help to get a job opportunity. Make sense right?
Tips to get a positive response from the professionals on the LinkedIn:
- You have to send a short, to the point message with the invitation.
- Always add their name in the message, just Hi or Hey doesn’t seem personal.
- The message should be very clear and answer the what and why.
- Add a personal touch by wishing them with some warm words.
- View their profile first before sending the invite to someone.
- When sending invite mention something about common skills.
#4 Sharing Old & Copied Information
Posting very old information articles, news or blog posts are really very harmful to your LinkedIn profile. Connections are not interested in watching what was trending last month. They want to see fresh content, new information with some good resource mentions.
Another mistakes people making by posting someone else’s content without giving them credits. This is the most illegal practice you must avoid immediately. You can copy paste other posts by just thinking people won’t find out. These days a lot of tools are available to detect it. The generation is really smart enough to figure out the ways.
And the most stupid mistake is using the wrong hashtags in the posts. LinkedIn started the feature where people can follow the hashtags to find the recent post around that subject. But some people using this feature for bad practiced getting found. You can’t use wrong or irrelevant hashtags just to get more views on your post. Adding a bunch of hashtags here and there in the content might get you the views but no value.
According to the studies –
“3 million users share content weekly on LinkedIn. 91% of marketing executives list LinkedIn as the top place to find quality content. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.”
LinkedIn algorithm works differently as compare to the Facebook and Twitter feeds. LinkedIn feed doesn’t show everything your network is posting by default. That’s because it’s only showing content it believes is relevant to you.
Source: Hubspot
Solution
Use Feedly, BuzzSumo tools to find the fresh content to share on LinkedIn. You can find trending topics as well with these tools. Always post relevant and recent content, articles, blog posts, videos, etc.
When you are sharing another person’s post to help them get more views, please share their post instead of copy paste. If you loved some content and you don’t know the original source, post as anonymous. Give people credit for their post creativity and knowledge.
Use hashtag tools available online, you can find most searched hashtags in those tools. These tools help you find the right hashtags, with the insights, global ranking, industry, and relevancy.
“We always get the best results when we post fresh video or downloadable content say Tom Baker, founder of the digital marketing company RankLab“
#5 Long Introductory Notes
Sending long introductory notes with a lot of sales links embedded – Worst start! When professionals add people in their network, they immediately receive a long message, which very obviously seems copy pasted, without name and context. With too many links and project and client details etc.
Why would somebody want to know immediately about your company? They connected to you, means they might have other things in their mind. You can’t just bombard someone with a sales message. It’s really bad practice.
Example
This can’t be your first interaction with your connection, right?
Hello Sir/Madam,
How is your day? Let me introduce myself,
I’m XYZ. I work for an online marketing company… a complete digital branding company ..Here is a brief information About my company
ABC is one of the top most digital marketing company for more business growth. We started our services in 2009. till now, we have that no.1 brand mark in digital marketing services. We are proudly announcing that ABC is successfully providing digital marketing services to offshore, Malaysia, USA, Australia, and Canada. Utterly, We will give the assurance on keywords position if and only if you have taken our regular working process.
Our Services are : Digital marketing SEO(search engine optimization). SMO(Social media optimization). SMM(social media marketing). PPC(pay per click) management. Custom software development. Hospital management software. Educational management software.
For More Details Contact :.
Please check out my website and I am Eagerly waiting For Quick Response.
Visit us:website
Mail us: [email protected]
XYZ
Solution
If you want people to genuinely take an interest in your product or company then, You have to build a relationship.
- Simply start the conversation with small introductory thank you message to add you in their network.
- Then you can ask some questions about the common skills you share with them.
- Giving them regards, wishing them for their achievements, will enhance your relationship with your connections.
- After that, you may ask them if you can help them in any manner, and then you can share some details about the product or services you could offer them.
The note you write should be crisp and clear, up to the points, because the people does not spend lot of time on LinkedIn, so you have to deliver your purpose in few sentences.