Bennet Schwartz is a creative director based in Sydney, Australia. His background is in graphic design, and he honed his skills in the United States before moving to Australia in 2020.
Bennet Schwartz is an enthusiastic traveler, frequently exploring the world for inspiration for his creative endeavors. He believes that travel helps him learn about different cultures and enriches his life both personally and professionally.
Schwartz is highly competitive, a trait that serves him well in work and life. He is an avid participant in the sport of cycling, taking part in grueling and dangerous races. He enjoys competing at a high level, and he takes this quality to new heights on and off the road.
Bennet Schwartz is a freelance creative director, able to move between projects as his interests dictate. He enjoys the artistic side of his job as well as the business side. His deep interest in graphic design helps him create vivid and interesting images and videos for his clients.
His portfolio includes work for prominent companies in the United States and Australia, helping his clients raise their public image while reinforcing their companies’ closely held values. His clients rely on him to create quality campaigns that help them promote their businesses.
Schwartz is a valuable member of the creative community, and his move to Australia has helped to open up a new phase in his career. His special skills are used to help his clients expand their horizons and reach new audiences.
Why did you decide to create your own business?
I decided to go into business for myself because it helped me open up my creative abilities. When I worked for a large company, I found that I had to conform to their standards, and I prefer to have complete creative freedom in my work.
I have a strong sense of personal responsibility, so I have no problem with being my own boss. I enjoy the challenges of working as a freelancer, and I have a good handle on how to deal with various clients’ requirements.
What do you love most about the industry you are in?
I love the scope for creativity that is a huge part of my work. When working as a freelancer, you have the ability to dictate the terms of your work and to let your personality show through. Having a sense of artistic freedom means that there are no limits to the work I can do as a creative director.
Who has been a role model to you and why?
One of my professors from graphic design school is my role model. I got a lot out of his classes, and I looked up to him as a creative inspiration. I have kept in touch with him over the years and he has followed my career as a freelance creative director.
How do you maintain a solid work life balance?
I am dedicated to bicycle and motorsports racing. I have a love for adrenaline, and I enjoy the competitive aspect of racing. I spend a lot of time training, and the Sydney area is the perfect place to do so with its nice weather and gorgeous landscapes. Competing helps keep me sane in a highly demanding profession.
What traits do you possess that make a successful leader?
I need to have a strong sense of self-direction to accomplish my work. If you are a freelancer, you understand that you have to have a sense of drive and ambition to be successful. When I start a new project, I also have to communicate with my clients and find out what their priorities for my project may be. My communication skills are excellent and I believe this has made a positive impact on my career.
What suggestions do you have for someone starting in your industry?
Do all you can to train yourself for your career. A strong background in arts and graphic design is a great place to start. You have to be ready to embark on your own creative career as soon as you graduate. You can’t simply sit back and take direction from your employer. Take control of your career and look into the benefits of becoming a freelancer.
What has been the hardest obstacle you’ve overcome?
It was challenging to break into the advertising and marketing world in Australia. I had some good contacts in the country before I moved, but I needed to build up my client list quickly to maintain my income. Luckily, I have had plenty of experience traveling and starting over in new places.
Outside of work, what defines you as a person?
My competitive spirit sets me apart from others. I also think that my artistic vision is unique and that I see the world as full of possibilities rather than obstacles. Having a positive attitude is a huge part of my life.
What trends in your industry excite you?
The trend toward video has been huge. I was primarily trained in still images, so I have been spending a lot of time honing my skills in the video arena. Today, many brands are branching out into video, and it is necessary to have strong skills to keep up with this essential change in the business.
Explain the proudest day of your professional life.
I was extremely proud when I landed one of my biggest contracts. It was when I was just starting out as a freelance creative director, and it helped me build my professional reputation.