I’m excited to share on 4.20.2020, we are kicking off a new kind of journey that we hope you consider joining; a multi-sensory engagement 21-day trip full of presence, health, hope, and happiness. An evidence-based adventure, free of all substances, with strategies on how to live happier, healthier, better connected, more hopeful, less stressed and fully engaged lives.

Here are the details:

  • Oprah and Deepak launched a 21 Days to Hope Meditation. Meditation is a key ingredient for eradicating impulsivity and negative thinking, and creating a ‘pause’ before action. It is also best when practiced together, so to encourage this, I’ll be live streaming on iFred’s Facebook page daily at 7:30 am, to talk on the Science and my Story of Hope. I’ll start on 4.20 with meditation one at 7 am, reflect, then get online to discuss with all of you. I LOVE to meditate, and have for years. You can follow our iFred page, or sign-up for the remote ‘event’ so you get reminded when we go live on our page every day. You need to sign-up independently for their free meditation at Hope Goes Global, and then join me live if so inspired. I’m super excited to do this!
  • As Happiness is key to hope, and hope is key to Happiness, I’m also offering our 21 Days to Happiness course again. It is $25, yet free to those that don’t currently have funds and want to participate (use code happinessisfree). The course is based on the science of neuroplasticity, that we CAN rewire our brain by practicing skills, and happiness is best when practiced together. I will be doing a Facebook Live daily at 8:00 am PST on Happiness, right after the Hope meditation. What better way to get the brain prepared for our lessons! If you have already taken the course, feel free to repeat it and engage in the group, as happiness is a skill that must be practiced and is best integrated when taught to others (so yes, you can help teach!).
  • I’m also doing workplace talks on strategies for increasing hope and happiness in the workplace, as well as customizing content for companies. It is so important we give employees tools during this time to stay positive and productive, so if I can help your organization in any way please do reach out. I also welcome you to invite your colleagues, friends, and families to the options above.

In case you want to read a few articles on the science of hope and happiness, you can see a few of my recent articles here:

I would love for you, and your networks to join us on this sensory adventure. I left my addictions behind long ago, and find joy in teaching others the skillful art of extreme presence, hope, and happiness. I’ve been given the gift of access to the best experts in the world along the way, and I love to share all I have learned and how I have applied it to my life, with you. My intention is to positively impact yours, so you can impact others. Please do let me know if I can support you in any way, and feel free to spread the message.

Lots of love!


Chief Mood Officer, The Mood Factory

Founder, iFred

Author, The Biggest Little Book About Hope


  • Kathryn Goetzke

    MBA, Global Hope Ambassador, iFred Founder, Chief Mood Officer

    iFred, The Mood Factory

    Kathryn Goetzke is an entrepreneur, philanthropist, strategic consultant and global depression advocate. She is the entrepreneur and innovator behind Mood-lites™, a brand that achieved over 35 million dollars in retail sales. As her role as Chief Mood Officer at The Mood Factory, her goal is to ‘Improve Moods’ by teaching consumers how to get in the present moment through engaging the senses. Armed with an MBA in International Marketing, an undergraduate degree in Psychology, over 20 years of experience with small and Fortune 100 companies, and a successful product launch of her own under her belt, she aims to do just that with her new line of product based on how scents impact moods and 21 Day Courses teaching how to rewire the brain. In addition to launching Mood-lites, Goetzke founded a non-profit organization for depression called iFred (the International Foundation for Research and Education on Depression – www.ifred.org) dedicated to eradicating the stigma of the disease using the sunflower, a focus on hope, the color yellow, celebrity engagement, creating hopeful mindsets, and education on the biology of the brain. According to the World Health Organization, there are 300 million people around the world with major depressive disorder, yet depression is treatable and episodes often preventable. She is most excited about her Hopeful Minds initiative (www.hopefulminds.org), based on research that hope is a teachable skill and aimed at teaching kids around the world so they may be equipped to always create, maintain, and sustain hope. Goetzke and her work has been featured in Entrepreneur Magazine, Home, InStyle, Family Living, Scholastic Choices Magazine, and others. She has spoken at the United Nations, World Bank, Global Mental Health Conference, Mental Health Community Associations Conference, the Scent Marketing Institute, and more. She has been featured on multiple radio and television shows including BBC, WGN Chicago, CBS Chicago, Tasty Trade, and eWomenNetwork. Goetzke is a regular contributor to the Thrive Global and PsychCentral, writes regularly for iFred and The Mood Factory, and serves on advisory boards for FundaMentalSDG, the Global Mental Health Movement, and Women's Brain Project, and is a member of the Founding Steering Committee Member of YMentalHealth, a global coalition for youth mental health nonprofits. Goetzke has a Master of Business Administration degree in International Marketing Management from the University of St. Thomas, and a Bachelor of Arts degree in Psychology, International Studies and Biology from Winona State University. She currently resides in Reno, NV, where she enjoys hiking, meeting new people, playing with her nieces, exploring the mountains, skiing, and solving complex global challenges.