Joe De Sena – Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. Following a successful career on Wall Street De Sena set his sights on ripping people off their couches by creating the Spartan lifestyle. With more than one million annual global participants at more than 250 events across more than 40 countries, Spartan offers heats for all fitness levels and ages, from beginner to elite and Kids as young as four-years-old. The brand has transformed more than six million lives since it was founded in 2010. De Sena is also the host of the Spartan Up! podcast and is a New York Times Best Selling Author having written three books: “Spartan Up,” “Spartan Fit” and “The Spartan Way.”
