Author(s)
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Meika Hollender is the Co-Founder and President of Sustain, the leading brand of all-natural, vagina-friendly sexual wellness and period care products. Also an author, activist, and entrepreneur, Meika has consistently made marketplace history with a myriad of product innovations in the sexual wellness space that redefine the stigmatized narrative around female sexuality. Leading the first natural sexual wellness brand, she galvanizes a revolution across wellness, sexuality, and reproductive health as chronicled by Forbes, Fast Company, Well+Good, The Coveteur, and many others.
Following her graduation from the Stern School of Business at New York University, Meika teamed up with her father Jeffrey Hollender, the Co-Founder and former CEO of Seventh Generation, to launch Sustain Natural in 2014. Speaking to the fact 40% of condom purchases were by women, the company introduced its flagship product—the world’s most sustainable condom. Sustain has since grown to include wipes, lubricant, and 100% organic cotton tampons and pads as well as reusable period products. Touting the 10%4Women initiative, 10% of all pre-tax profits benefit women’s reproductive healthcare organizations in the U.S.
Along the way, the brand ignited the wildly successful, Get On Top, campaign as a vehicle for the promotion of safe sex in 2016 with 100,000 women joining the cause. The phrase also served as the title for Meika’s own critically acclaimed book and subsequent New York-based “Get On Top” Pop-Up Shop. In October 2019, Meika rallied to help pass the Products Right to Know Act in New York, a transitive milestone for both the period care industry and women everywhere that mandates companies to disclose a full list of ingredients on all menstrual products packaging starting in 2020.
In August 2019, Sustain was acquired by Grove Collaborative, a leading digital-first brand and e-commerce platform for natural home and personal care products. Meika joined the Grove Collaborative team as Head of Communications, while remaining President & Co-Founder of Sustain.
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