A survey of Fortune 100 Chief Executive Officers revealed that the number one reason they attribute to the success of their company is excellent communication.

What is the communication like in your company? With your family? With your friends?

Let’s start with the basics. Did you know that the average person only remembers a small percentage of what they hear?

Yet most of us feel we are providing excellent communication by “telling” someone what we want them to know or do.

How often do you find people not doing the the things you asked them to do? Do you believe they are ignoring your request intentionally? The answer is, they simply didn’t remember what you asked them to do.

We remember a larger percent of what we see. However, if we combine auditory with visual, we can increase retention dramatically..

Listening is a key factor in effective communication. GOD gave us two ears and one mouth. We should use them in direct proportion. This simple rule, when followed, will enhance the effectiveness of your overall communication skills.

Most people are too busy interrupting someone, mid-sentence, because they want to express their opinion instead of hearing the person out.

We need to practice being a good listener. The benefits are huge. First, we are letting the other person know we respect them. Second, we will grasp their entire thought process.

Next, be an active listener. This means that after you have heard them out, play back what you heard them say. This will make them feel like you really listened to them, and that you care. Plus, it will allow you the opportunity to make sure you got it “right”.

When speaking, choose your words wisely and with care. Don’t rush to get your point across.

Say what you want to happen rather than what you don’t want to happen. For example, “Remember to buy milk” rather than, “Don’t forget the milk.”

Why would you ever want to tell someone the opposite of what you want them to do?


  • Think before you speak.
  • Listen respectfully.
  • Don’t interrupt.
  • Use active listening skills.
  • Send notes for people in addition to telling them. This will increase the likelihood of them remembering.
  • Repetition is a powerful learning tool.
  • Speak and write clearly.


  • Barry Gottlieb

    Author - Speaker - Success Mentor - Trusted Advisor

    Barry is sought after by organizations of all sizes to assist them in the following areas: *Leadership - *Strategy - *Execution - *Company Culture - *Time Management - *Emotional Intelligence. As the Founder and President of Coaching the Winner's Edge, Barry has built a successful practice offering counsel and guidance to both private individuals and corporations. In addition, Barry is a successful author and speaker. His books are: "TGIT-Thank God It’s Today". - "Every Day Is A Gift". - "Brilliant on the Basics...a Playbook for Business Leaders". Barry started out his career as an educator... First a school teacher and  Principal; and then as an instructor at Santa Fe Community College, and the University of Florida. During his time at the university, Barry experienced a life altering challenge. He was diagnosed with terminal cancer and was given just 3 to 6 months to live. His story of recovery and the paradigm shift that it created in his life was the inspiration for his first book, "TGIT - Thank God It’s Today". Shortly thereafter, Barry decided to make a career and life style change and left teaching to enter the world of business. This he says, “Is where my real education began.” He and his partners built a very successful $75 million international company from the ground up, that they later sold for $55M. Barry shares the the wisdom and insights of building a very successful company... and culture, in his latest book: "Brilliant On the Basics... A Playbook for Business Leaders". Barry's Mission: To inspire and empower others to reach their full potential.