“Cancer doesn’t define you—it’s just a chapter in your story. With the right knowledge, support, and mindset, you can take control, find moments of joy, and emerge stronger on the other side.”
– Joelle Kaufman
Cancer is a word that evokes fear, uncertainty, and often a sense of helplessness. For Joelle Kaufman, it became a reality deeply interwoven into her family’s history, with five cases of breast cancer among her immediate relatives and other cancers like bladder, colon, and lung affecting loved ones. Yet, instead of succumbing to despair, Joelle transformed her experience into a mission to empower others, arming them with practical strategies, emotional resilience, and a profound understanding of how to face the challenge of a cancer diagnosis. Her journey is a testament to the power of preparation, community, and an unwavering determination to thrive.
In this heartfelt and enlightening conversation, Joelle opens up about her personal battle with triple-negative breast cancer, the importance of early detection, and the concept she calls “Crushing the Cancer Curveball.” From sharing practical tools like happiness tripwires to addressing the emotional and financial stresses of treatment, Joelle offers a comprehensive roadmap for navigating the chaos of cancer. Her insights are not only a beacon of hope for patients but also a powerful call to action for caregivers, loved ones, and communities to step forward with compassion and support.
Thank you so much for joining us, Joelle! Our readers would love to get to know you a bit better. Can you tell us a bit about your backstory?
Absolutely! I’m a 40-year intergenerational cancer survivor, which means cancer has been deeply embedded in my family’s history. My immediate family alone has faced five cases of breast cancer, including my own. My mother, who is also a bladder cancer survivor, has been a source of inspiration and strength throughout this journey. Beyond breast cancer, my family has experienced colon and lung cancers, underscoring how deeply this disease impacts our lives. For us, cancer has become a recurring challenge, but we’ve found solace in early detection, education, and a strong support network. It’s not just about survival—it’s about thriving despite the obstacles.
You’ve called this journey “Crushing the Cancer Curveball.” Can you share what inspired this phrase?
Cancer often feels like an unexpected curveball that throws your life into chaos. The phrase came to me because I wanted to emphasize that we have the power to respond to this disruption with determination and a plan. For me, “crushing the curveball” is about taking back control—focusing on what I can do, making informed decisions, and not letting cancer define the narrative of my life. It’s about being proactive, harnessing the resources available, and surrounding yourself with a strong network of professionals and loved ones to support you every step of the way.
Your diagnosis story is powerful. Can you tell us how it unfolded?
Certainly. After learning I carried the BRCA1 gene, which significantly increases the risk of breast and ovarian cancer, I made proactive decisions to reduce those risks. This included having my ovaries and fallopian tubes removed and scheduling a bilateral mastectomy. However, just before the surgery, my doctor insisted on a mammogram. I initially thought it was unnecessary since I was removing the tissue anyway, but I agreed. That mammogram led to a biopsy, which revealed triple-negative breast cancer—a highly aggressive form.
The most striking part of this experience was seeing how rapidly the cancer developed. I had a completely clear MRI six months prior. This underscores how vital regular screenings are, even when you’re being proactive. It was a whirlwind of emotions, but it was also a testament to the importance of vigilance and early detection.
How did you manage to stay strong and focused during such an emotional time?
It wasn’t easy. I allowed myself to feel all the emotions—fear, anger, frustration—but I didn’t let them consume me. One thing that helped was the mantra, “That which we resist persists, and that which we accept transforms.” I learned to acknowledge my feelings, write them down, and then focus on actionable steps. Having a plan and leaning on my support network also gave me a sense of control and purpose. My family, friends, and medical team became an anchor, helping me navigate the emotional and physical challenges.
You mentioned the importance of finding the right oncologist. Why is this so critical?
Oncologists are not just doctors—they are the strategists who guide you through every stage of treatment. Cancer is not a one-size-fits-all disease. There are over 120 types of breast cancer alone, and the treatment for each type can differ significantly. A specialized oncologist can tailor a plan that is specific to your diagnosis, incorporating the latest research, treatments, and protocols. They can also help you weigh the benefits and risks of various options, ensuring you’re making the best decisions for your situation. It’s essential to have someone who not only understands your cancer but also keeps up with advancements in treatment.
What role does community play in navigating a cancer diagnosis?
Community is a lifeline. When I was diagnosed, I decided to be open about my situation, which allowed people to step up and help in ways I hadn’t anticipated. Friends, colleagues, and even acquaintances rallied around me, providing everything from oncologist recommendations to emotional support. Being vulnerable and communicating your needs clearly can open doors you never imagined. For example, a friend from business school, whom I hadn’t spoken to in years, helped me get connected to one of the best oncologists. That sense of community not only expedited my care but also reminded me that I wasn’t alone in this journey.
What advice do you have for someone who has just received a cancer diagnosis?
First and foremost, take a deep breath and give yourself permission to process the news. Then, start by gathering information. Write down your questions, concerns, and fears. Seek out a skilled oncologist and ask for second opinions if needed. Remember, you don’t have to make every decision immediately—there is often time to make informed choices. Surround yourself with people who can support you emotionally and practically. Most importantly, know that you are not powerless; there are steps you can take to regain control and move forward.
You’ve developed a concept called “happiness tripwires.” Can you explain what this means?
Happiness tripwires are small moments or rituals that bring you joy and help you stay grounded during challenging times. For me, these included receiving weekly letters from my kids on chemo days, sharing funny stories with friends, and finding simple pleasures like washing my hair on specific days. These small, intentional actions can uplift your spirit and create a sense of normalcy. It’s about finding ways to remind yourself that life is still beautiful, even in the midst of adversity.
How do you recommend people approach the financial stress that often comes with cancer treatment?
Financial stress can be one of the most overwhelming aspects of cancer treatment. That’s why I created a free financial simulator on my website. It helps patients anticipate costs, identify potential gaps, and explore resources for assistance. Many hospitals and cancer centers have social workers who can connect you to grants, transportation services, and financial aid programs. Planning ahead and being proactive can alleviate a lot of the anxiety surrounding finances.
What resources do you provide to help others facing cancer?
My book, Crushing the Cancer Curveball, serves as a comprehensive guide for anyone navigating a diagnosis. It includes practical tools, like a medication tracker, a side-effect journal, and a financial simulator. There’s also a workbook designed to help patients organize their treatment plans, communicate with their medical team, and identify their happiness tripwires. Beyond the book, I encourage people to explore integrative care options, such as mental health support, nutrition counseling, and complementary therapies like acupuncture or massage. These resources can make a significant difference in your journey.
How has this journey changed your perspective on life?
It has completely shifted my priorities. I’ve learned to focus on what truly matters—love, relationships, and purpose. I now see life through a lens of gratitude and possibility. Cancer reminded me to savor the small moments, let go of what doesn’t serve me, and live fully each day. It’s a perspective I carry with me in everything I do.
What message would you share with caregivers and loved ones of cancer patients?
Be present and listen. Offer practical help, like preparing meals or driving to appointments, but also provide emotional support. Avoid clichés like “stay strong” or “be positive.” Instead, let them know you’re there for them unconditionally. Small, thoughtful gestures can mean the world to someone going through treatment.
Can you share a memorable story from your book?
One of the most inspiring stories is about Cindy, a stage-four cancer patient who decided to pursue her lifelong dream of visiting all 50 states with her children. Despite her diagnosis, she has already visited 28 states and continues to live her life to the fullest. Her story is a powerful reminder that even in the face of adversity, we have the ability to create meaningful experiences and embrace life with courage.
What do you hope readers take away from your book?
My hope is that readers feel empowered to take control of their cancer journey. The book is filled with practical advice, real-life stories, and actionable tools to help them navigate the chaos with confidence. Whether you’re a patient, caregiver, or loved one, there’s something in the book to guide you through this challenging time.
How can our readers further follow your work online?
Readers can visit my website at www.joellekaufman.com for updates, free resources, and early access to my book. The book officially launches on January 28th, but you can sign up now to stay informed about its release and other tools I’m developing.
Joelle, thank you so much for sharing your incredible journey and invaluable insights with us. Your strength and wisdom are truly inspiring, and I know our readers will gain so much from your story. I look forward to seeing how your book will impact lives and provide hope to those facing similar challenges. It was an absolute pleasure having you here today, and I hope we can talk again soon!

Joelle Kaufman is a 40-year intergenerational cancer survivor, advocate, and author dedicated to empowering individuals facing cancer with practical tools and emotional support. Having battled triple-negative breast cancer and witnessed multiple cancer diagnoses within her family, Joelle combines her personal experiences with a wealth of knowledge to guide others through their journeys. Her work focuses on fostering resilience, building community, and creating a playbook for navigating the challenges of cancer with confidence and hope.