What if you measured your wealth based on how creative you are, not how much money you make?

Instead of totaling your net worth, let’s focus on acknowledging, expressing, and cultivating our “creative capital” – the intrinsic assets you have to dream, design, and develop new ideas!

Here are four of my favorite strategies for cultivating creative capital.

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Strategy #1: Acknowledge Your Inputs

Authors Derek Partridge and Jon Rowe distinguish between two types of creativity. We use input creativity to solve problems and make sense of the world based on what we perceive – from listening to music to reading inspiring books. Then we use output creativity to produce something based on what we’ve taken in or what we’ve absorbed through our senses, both consciously and subconsciously.

It’s time we started looking at creativity as more than the results of our outputs and also acknowledged the potential that exists within our creative inputs.  Imagine your creativity as a sponge with an enormous ability to soak in new knowledge, inspiration, and insight. As you absorb more, you expand! Acknowledging your inputs is the first step to cultivating creative capital.

Strategy #2: Embrace Abundance

How many times a day do we feel that we don’t have enough time, money, talent, skill, [fill in your blank]? So often, we find ourselves viewing the world from this scarcity mindset where resources are restricted and competition is fierce. In this space, to get ahead, you must step on someone and push them down to claim your territory…or do you?

One of the things I love the most about developing creative capital is that creativity invites us into more – deeper insight, new opportunities, and broader learning about ourselves and others. In this way, creativity sparks an abundance mentality that is so counterintuitive in our competitive society today.

Imagine what your life would look and feel like it you claimed that there simply is enough of whatever you need…

Enough vision

Enough new ideas

Enough blank canvases

Enough shared passion to go around

Simply enough

We are continually and constantly creating. As creative beings, our enoughness is overflowing and continually reproducing and replenishing. By approaching your work from this abundance perspective, you are part of this creative cycle where there’s more than enough to go around…and still some to be leftover. In this way, creativity is a collaborative venture, rather than a competitive one.  Your creative capital is limitless.

Strategy #3: Let Go of Certainties

If I already knew everything, then where would creativity live? I have to remind myself of this when my inner control-freak kicks into high gear (come on, I know you can relate!). Erich Fromm is known for saying, “Creativity requires the courage to let go of certainties.” So often, it feels much safer to know. But what’s lost in this place of certainty?

If we are so tied to being right, we are no longer open to possibility.

And its possibility that S-T-R-E-T-C-H-E-S us!

Embrace the unknown and allow it to fuel your creative potential. Be willing to be surprised. Be courageous. Be uncertain.

Strategy #4: Expand Your Thinking

Did you know that regularly exercising creativity expands your thinking?

Use the three suggestions below to activate a sense of expansive thinking and creativity in your life:

  1. Redefine Reality. Like a superhero, think about everything that could be possible and then find the reality in the dream.
  2. Entertain the Wacky. Encourage a playful and lighthearted spirit when brainstorming and see what zany ideas result!
  3. Be Bold. No innovative endeavor was a result of ordinary action. Get outside your comfort zone and to see where boldness leads.

As you put these four strategies into play in your life, I encourage you to treat this process as one big adventure.

When you have a curious mindset about how creative you are and can be, the space for self-criticism, doubt, and fear shrinks.

The people who thrive the most use their creativity as fuel to explore what is possible and design a life they are excited to wake up to each day.

What are you ready to create?

Let’s have a creative October!

Originally published at leadwithintention.com on October 1, 2024 

Leslie M. Bosserman, M.Ed., CPCC, is an Executive Coach + Lifestyle Strategist for innovators and creative professionals leading dynamic and diverse teams. After working for a decade in higher education and student development, Leslie launched Lead With Intention® – a boutique coaching and consulting practice that specializes in leadership coaching, customized training, and organizational strategy for clients and their teams around the world. She collaborates with a range of creative professionals from entrepreneurs launching their startups to executive leaders at Fortune 500 Companies. With a background in strengths-based leadership development and applied positive psychology, she enjoys helping individuals and team realize and become their best. Leslie teaches on Business and Leadership at the University of California, Davis Continuing and Professional Education. She is a sought-after keynote speaker and leadership trainer, and recently was a featured speaker at TEDxEustis in February 2024. Committed to enhancing her local community, Leslie and her husband, Joel, co-created and launched The Makers Place™ – the regions first coworking space with onsite childcare. She also currently works as the Director and Site Supervisor of Mini Makers™ Preschool. Leslie lives in Northern California and travels internationally for coaching, organizational trainings, and retreat facilitation. You can connect with her on FacebookTwitterInstagramPinterest, and YouTube or send her an email at [email protected] to learn how to partner together.

Author(s)

  • Leslie M. Bosserman

    Founder and Executive Coach

    Lead With Intention®

    Leslie M. Bosserman, M.Ed., CPCC is an Executive Coach and Lifestyle Strategist for innovators and creative professionals leading dynamic and diverse teams. As a creative thought leader, Leslie has spoken at TEDxEustis and is currently writing a book on a decade of research around the science of Emotional Endurance. After working for a decade in higher education and student development, Leslie launched Lead With Intention® – a boutique coaching and consulting practice that specializes in leadership coaching, customized training, and organizational strategy for clients and their teams around the world. She collaborates with a range of creative professionals from entrepreneurs launching their startups to executive leaders at Fortune 500 Companies. Leslie is committed to enhancing her local community and co-created and launched The Makers Place™ with her husband. As the regions first coworking space with onsite childcare, this innovative multi-use space supports parents who need a professional workspace along with flexible childcare options. She also currently works as the Director and Site Supervisor of Mini Makers™ Preschool. Leslie has also served locally on the leadership team for TEDxSacramento as the Event Coordinator and volunteered as a coach for emerging female leaders through The Women's Impact Alliance (formerly The Coaching Fellowship). As a two-time UCLA alumna, Leslie graduated with her Bachelor’s in Mass Communications (B.A.) and a Master's of Education (M.Ed.). She is also trained as a Certified Professional Co-Active Coach (CPCC) through The Co-Active Training Institute, international leaders in Coach Training and Leadership Development. Before becoming a Professional Coach, Leslie worked at the University of Illinois at Urbana-Champaign where she taught leadership and diversity classes as well as ran a campus-wide Leadership Certificate Program for over 500 students, faculty, and staff members. She also has worked professionally in residential life and academic research at UCLA and in Public Affairs at Lawrence Livermore National Laboratory under the U.S. Department of Energy. Leslie loves to travel and explore new places and has visited over 30 countries, including living abroad in the Middle East for a year where she volunteered at local schools in Amman, Jordan with her husband. She is an avid artist and creative who also enjoys karaoke, cooking ethnic food, supporting local coffee shops, and practicing yoga. Leslie is a novice pickleball player and an expert bargain shopper! She lives in Northern California with her husband and three young children, and travels internationally for coaching, organizational trainings, and retreat facilitation.