As your business expands, keeping track of all your product data can be very difficult. References, descriptions, prices,… must be updated in an agile way and this can be difficult to manage. Fortunately, there are several Product Information Management (PIM) platforms with best ecommerce website database design. These are different types of databases specialized in large retailers that can help you better manage all this information regardless of the number of different references you have.
Let’s see 3 of these different types of database or PIM that manage the product information of the main and most important e-commerce.
3 Types of databases that interest your business
1. Product 360
Although most PIM solutions come in separate modules, this is not the case with Product 360. This alternative also has other advantages, such as how easy it is to integrate and the fact that, in order to start using it for the first time, it only requires simple configurations.
It is a complete and comprehensive information center that brings together all the data extracted from the different channels and platforms of the retailers. Of all the types of databases on the market, Product 360’s proposition is the best for B2C retailers looking to:
- Shorten your supplier integration process.
- Optimize the accuracy of your product data.
The main features of this solution include the following:
Much more than collaboration: Product 360’s approach is easy to use and results-oriented. It provides simple web collaboration means to condense all the information coming from outside and inside the organization, which is completed with the robustness of its exception management and greater fail-safe functionality.
Reliability: By including data quality functionalities, it increases transparency in data management and audits are facilitated, thanks to role-based views, a detailed user concept and advanced business process management options.
Omnichannel: Product 360 offers exports, channel previews, and pre-built, certified, configurable and editable user interfaces for all major business channels and systems such as IBM, Hybris, Demandware or Oracle, among others.
Sales and Marketing: By integrating with Google Manufacturing & Merchant Center, this solution simplifies the tasks of finding and converting leads, who can end up becoming customers.
Integration: The Product 360 solution includes integrated management of digital assets for marketers, with fully automated data processing capabilities.
DAM: It integrates a Digital Asset Management (DAM) module that allows you to structure and manage media resources (images, audio and documents) from a single source, allowing you to format and work on it more easily.
Exclusivity: there is no other solution on the market that guarantees end-to-end master data management. Its scalability makes it possible to expand critical business master data with a single solution that includes multidomain MDM, Big Data, DaaS, Data Quality and Business Process Management, suitable for the cloud or local environments.
2. IBM InfoSphere
IBM InfoSphere is a robust solution capable of providing real-time data. Decision making is optimized, also due to its data aggregation and syndication functionalities, collaborative workflows, auditing, flexible data modeling or reporting.
Retailers can greatly benefit from InfoSphere as it consolidates data across all channels, including e-commerce, mobile, store, and print catalogs. In fact, its design is focused on the B2B retailer, since it offers an efficient means of sharing up-to-date and real-time information with partners and suppliers.
InfoSphere is one of the most popular PIM solutions, mainly because of:
- Large data update capabilities.
- Advanced reporting and auditing capabilities.
- Scalable modeling capabilities.
- Rich text editors for web content.
3. ADAM
ADAM’s PIM solution is one of those types of databases designed to improve the customer experience, not just the user. Its objective is to facilitate the updating and editing of information by any member of the organization, to eliminate data silos and contribute to building a rich, informative and updated experience for the customer in all channels.
This solution is especially suitable for B2C retailers who want to move towards a customer-centric approach and, therefore, offers advanced tools for managing workflows and content, which can be complemented with the use of the marketing platform of the same provider..
Those who consider choosing ADAM over other types of databases should know that:
- All your options are customizable.
- Ensures consistency in branding, product details, and marketing initiatives.
- Works seamlessly with rich media, including video, audio, and images.
It offers accelerated workflows for content creation, product launch, translation, localization, and more.
Do you know other types of databases or PIMs that manage the information of large ecommerce or do you consider that there are other more important ones? Let us know