Where Korean Skin care & Beauty Routine is finding its place in the skincare and cosmetic industry, LICLIS strives to re-define the process of Korean beauty routine in all natural way. Ushering to the needs of today’s woman, LICLIS endeavours to go all green and virgin.

How it all started

Korean Skin care and Beauty routine is a comprehensive term used for skin care products available in South Korean market. The vogue received popularity all over the world in 2016. It stresses upon the infamous steps-to-do to achieve a healthy and beautiful skin. The most basic steps include—-1. Cleansing (with oil and water based products), 2.Exfoliation, 3.Toning, 4.Facial mask, 5.Moisturizing, 6. Sunscreen, at night, the sunscreen is replaced by a “sleep cream”. Each regimen works and addresses differently depending on the kind of complexion you own, including hormonal fluctuations and lifestyle choices.

How to go about the steps:

1. Cleaning (with oil and water based products)

No secrets can be kept about K-Beauty Skin Care that starts with an unusual process of double cleansing—-first with oil based product to swipe off the makeup and dirt from the skin, followed by the water based cleanser, that takes out the leftover impurities from the skin.

2. Exfoliation

Second step following the so called “double cleansing” process is Exfoliation, which is a cosmetic technique to remove the dead skin from the face and body. It basically involves physical scrubbing of the skin. Exfoliation could be done through mechanical (using adhesive cloth, brushes or loofah) or chemical means (using skincare products available in market).

3. Toning

Toning is a part of the K-Beauty Skin Care to achieve facial rejuvenation by soothing the skin and maintaining skin’s pH. This process also reduces wrinkles, sagging and expression marks on the face. You can use an organic toner for the process.

4. Facial mask

It is a technique of applying sheet mask on your face just after you are done with toning. This is considered as the best and most important part of the whole process as it locks up everything and almost completes the long process of skincare regimen. It soothes and moisturises your skin to a different level. There are loads of options available in different varieties that you can choose from, such as Sandalwood, food gel sheets, flowers sheet mask, aloe-vera mask, etc.

5. Moisturizing

Moisturizing is a step to make the external layers of the skin softer. It hydrates your skin and brings natural glow to the skin. Oils, creams, gels may be the parts of the composition of commercial skin moisturizers. Moisturizers prevent and treat dry skin problems, protect sensitive skin, improve skin tone and texture. Moisturizers can also be used to prevent the skin from becoming too dry or oily, such as with light, non-greasy water-based moisturizers.

6. Sunscreen

This is the last and the final step of the regimen you do when you are about to go out under the sun. This is used for sunblock. The products used as sunscreen be it cream based or gel based, absorb or reflect sun’s ultraviolet (UV) radiation thereby, help protect against sunburn. Diligent use of sunscreen can also slow down ageing of skin, thus prevents wrinkles and sagging skin.

Sunscreens are usually rated with a sun protection factor (SPF) which measures the fraction of sunburn-producing UV rays that reach the skin. For instance, “SPF 15” means 1/15th of the burning radiation reaches the skin through the recommended thickness of sunscreen. It also prevents skin cancer. At night, the sunscreen is replaced by a “sleep cream”.

How LICLIS has helped in the discovery of all new Korean Skin Care and Beauty Routine..

LICLIS is a pioneer in the Korean skin care industry since 1995. It believes in achieving beauty through the most natural way possible, hence this skincare and beauty line offers high quality products made from the extract of natural ingredients. All products available on LICLIS are clinically tested, standardized and free from all hazardous ingredients including SLS (Sodium Lauryl Sulfate) which is a foaming agent, mostly used in personal products like face wash, shampoo, soaps, detergents etc. and also in cosmetic products for the one core reason—-emulsification.

Why LICLIS does not use SLS?

LICLIS pays extreme heed to the safety standards of its products and unlike other skincare and beauty line where it is most common to use SLS to produce foam in the products, LICLIS is reluctant about the same and cannot afford any side effects resulting from such hazardous ingredients. SLS is a well-known irritant that affects your eyes and skin.

The beauty line intends to find its way to discover the new folds of Korean skin care routine and become a vital part of every individual’s daily beauty regimen by offering truly natural products.


  • Stanley Chang

    founder of InterAd

    InterAd, Inc.

    Stanley brings over 18 years’ experience to his role as CEO of InterAd, an international SEO and digital agency. As a qualified SEO professional, Stanley has solid experience of developing, managing, and reviewing digital strategies, and regularly works with companies of all sizes to maximize their online presence. Most notably, he has considerable experience with SEM campaigns, SERP monitoring, site auditing and analytics. In addition, he has experience with social media strategy and optimization, and public relations and online reputation management. Stanley regularly comments on topics around digital marketing and SEO, and is passionate about sharing his expertise to produce tangible results.