You do the work. You deliver results. You solve problems, support others, and keep projects moving.
And yet, somehow, it feels like no one really sees you.
It’s not that your contribution isn’t valuable, it’s that it’s not visible. Your name isn’t mentioned in key conversations. Your ideas don’t always get the credit they deserve. Opportunities pass by without your input being sought.
For many women, this is a familiar reality. It’s not because they lack talent or drive. Often, it’s the result of a mix of external bias, unspoken workplace norms, and internalised beliefs about how we “should” show up.
The good news? Visibility is a skill you can develop. And when you do, you don’t just change how others see you, you change how you see yourself.
Why women often remain unseen
There are a few reasons why women’s contributions can fly under the radar.
As I write extensively about in Women Rising, systemic bias still plays a role. Research consistently shows that women’s ideas are more likely to be interrupted, overlooked, or attributed to others. In many workplaces, women are also less likely to be given stretch assignments or high-profile projects that lead to advancement.
Conditioning is another factor. Many of us were taught to work hard, stay humble, and let our results speak for themselves. While humility is a strength, it can become a barrier when it stops us from speaking up about our achievements or advocating for ourselves.
And then there’s fear of judgment. Visibility can feel risky – what if people think you’re self-promoting, too ambitious, or “full of yourself”? This fear can keep you in the background, even when you’re ready to step forward.
The cost of staying invisible
Remaining unseen doesn’t just limit your career progression. It can erode your sense of agency and confidence over time.
You may start to doubt whether your work really matters. You might stop putting your ideas forward. You may even feel resentful when others with similar skills are recognised ahead of you.
The cost is not only professional. Staying invisible can chip away at your sense of self-worth. It can leave you feeling disconnected from your strengths and your purpose.
Visibility isn’t about chasing praise. It’s about ensuring that your work, skills, and potential are known so you can contribute at the level you’re capable of.
Shifting from invisible to impactful
Becoming more visible doesn’t mean changing who you are or turning into someone you’re not. It’s about making intentional choices that allow your value to be seen and felt.
1. Own your achievements
Start by acknowledging your own wins. Keep a record of the projects you’ve delivered, the problems you’ve solved, and the feedback you’ve received. When you own your achievements, it becomes easier to talk about them with clarity and confidence.
2. Speak up in the spaces that matter
Don’t wait for the “perfect” moment. Contribute in meetings, share your perspective in group discussions, and let your voice be heard. The more you practice, the more natural it becomes.
3. Share the story behind your work
Instead of just presenting results, talk about the process, the challenges you overcame, and the impact it had. This helps people connect with both the value of your work and the skills you bring.
4. Build relationships with key stakeholders
Visibility isn’t only about public recognition. It’s also about being known and trusted by the people who influence opportunities. Take time to connect with them, share updates, and show interest in their priorities.
5. Challenge the beliefs that hold you back
Ask yourself: What’s the story I’m telling myself about being visible? Is it that people will think I’m arrogant? That I’m not ready? That my work isn’t good enough? Begin to question those narratives and replace them with ones that support your growth.
Visibility as a form of leadership
Being seen is not about ego, it’s about impact. When you step forward, you make it easier for others to do the same. You model what it looks like to own your expertise, take up space, and lead with both confidence and authenticity.
The shift from invisible to impactful doesn’t happen overnight. It takes practice, patience, and a willingness to challenge both your own beliefs and the structures around you. But with small, consistent actions, you can build a presence that reflects the value you bring not just for what you do, but for who you are.
When you allow yourself to be seen, you create space for others to see what’s possible for them too.