By Rebecca Minkoff

Our Spring Summer 2017 See Now Buy Now show was an ode to my Californian upbringing. Taking our runway to The Grove in LA was one of the most exciting moments in our brand’s history. Here’s a peek of everything that went on in the week leading up to it!

Xx Rebecca

Wednesday, Feb 1 at 7AM — Such an early morning. Leaving JFK soon, but first a little treat before takeoff…

Thursday, Feb 2 at 8AM — Backstage at Good Day LA…is this happening?! So pumped to be on the show the day Pat Benatar comes on to perform. I totally fan-girled.

Live on the air with Good Day LA! Chatting about the collection that will be walking the show in just TWO days. Cannot believe it’s almost here.

Feb 2 at 4PM — Working on final touches. Almost there…one day left.

Friday, Feb 3 — On Extra this morning talking about our show at The Grove tomorrow! Mario Lopez has not aged a day, by the way. I’m serious.

Saturday, Feb 4 at 10AM — It’s show day! Got to The Grove Early and checked everything out. Lots of people came out to do an early morning yoga class before all the other activities started. I wish I could join them, but I’m too excited to be zen.

Snuck away from backstage to do some shopping at The Little Market before it gets crazy — just a few hours until show time!

Saturday, Feb 4 at 11:45AM — We invited shoppers to come see me chat with lady boss Hillary Kerr from Who What Wear. She’s always so funny and charming. Everyone should do everything she says — amazing advice.

It’s happening! This cutie is walking the show with so many other amazing women. I feel so lucky to have their support.

Cannot believe we took over The Grove! This was literally the most surreal moment. Got to walk out and take my bow with the lovely Aimee Song.

For the finale, MILCK walked out and gave a soulful and moving performance of her grass-roots single ‘Quiet.’

For the finale walk we had all the girls carry these bags with empowering phrases by New York-based artist Curtis Kulig. Proceeds will go to one of my favorite nonprofits I AM THAT GIRL.

Saturday, Feb 4 at 11PM — That’s a wrap! Taking a redeye home to Brooklyn so I can hang with the kiddos and enjoy a little wine tomorrow.

Originally published at