I’ve never been a quitter, but I almost gave up on dating.

I am someone who pretty much always reaches my goals. I’ve earned several degrees, launched successful businesses and traveled the world, but love has always been a challenge for me. I also live in Atlanta, a city infamous for its lopsided male-to-female ratio. I’ve been on so many dates and have even been proposed to a couple of times, but I have yet to find the love of my life.

I know I am not alone in this. Dating for business owners is already tough, but for Black women, finding a suitable match seems near impossible. Statistically, due to socio-economic factors that impact the availability of Black men, Black women are the least likely group to get married. 

While I am an eternal optimist and don’t buy into the “there are no good Black men out there” mentality, I have to admit that this dating journey can be discouraging. Recently, I was in a room of 23 Black women business owners from around the country. We were all being celebrated for our success as entrepreneurs. As we were casually getting to know each other, we discovered that all of us were unmarried and only one of us was in a relationship. 

This is exactly why I created EnrichHER nLove. Black business owners don’t have a desirability problem; we have a compatibility problem when it comes to available dating options. Making time to navigate the dating pool of singles only to end up matching with people who don’t understand why you “work so much” feels like a waste.

One evening this summer, after yet another disappointing date, the problem-solver in me got to thinking: what if there was a way to connect with people who are in the same entrepreneurship boat as me? People who were vetted using criteria set by fellow business owners. At EnrichHER, we connect people to funding and capital. Maybe we can connect them to love?

EnrichHER nLove is a matchmaking service that provides the coaching, connecting and curated experiences you need to create the best opportunities to meet your soulmate. We do the legwork. You show up with an open mind. 

One thing business ownership has taught me is that success doesn’t come from perfection. Success, for me, has always been the end result of a series of mistakes, setbacks and dead ends. I have to remind myself of this during moments when I’m feeling particularly doubtful about my love life. I don’t have to be perfect to find love. I just have to believe in love and trust that I am always right where I need to be.


  • Roshawnna Novellus

    Founder & CEO


    Dr. Roshawnna Novellus is the Founder and CEO of EnrichHER, a proven and trusted FinTech lending platform that makes it easy for retail and institutional funders to deploy capital to pre-qualified revenue-generating businesses led by women and people of color. A nationally recognized financial inclusion advocate and champion of mindfulness, Dr. Novellus is dedicated to deploying working capital to women and people of color to help them grow their businesses. She holds a Ph.D. in Systems Engineering with a Minor in Finance, a Masters of Science in Information Technology emphasizing Information System Engineering, a Bachelor of Arts in Business Management Economics, and a Bachelor of Science in Computer Engineering – achieving Summa Cum Laude in each. A native of San Diego, Roshawnna is one of the few Black women ever to have raised over $1M in venture capital. She is a Roddenberry Foundation Fellow and served on the Commission on Women for the City of Atlanta from 2016 to 2018. Additional honors include the "Excellence in Sister-Nomic$ Award" from the National Coalition of 100 Black Women; Atlanta Business Chronicle's "2016 Women Who Mean Business;" Georgia Trend's 2017 "40 Under 40;" Washington Life's "25 Innovators & Disruptors in Tech;" a LinkedIn Top Voice in Technology; and winner of the FinTech South Innovation Challenge. Dr. Novellus has appeared in Bloomberg, Fortune, Fox Business, Yahoo! Finance, and Black Enterprise and has been featured in national television campaigns for her advocacy work in partnership with Logitech, Mastercard, and Hennessy.