Her 2016 start was turbulent. She extracted herself from the multi million dollar business, dragged herself from the lifestyle she used to have for almost 6 years, and dropped herself into the hassle of Chile, the place she loved so much for all the unknown reasons.

Her idea was simple, yet not easy.

Have less meant maximum 3 suitcases of stuff, her dear companion – a rescue barking ball named Jr, a bundle of software tools to help her manage the business from any spot on the planet, and a stash of debit cards (never credit) acceptable in 190 out of 195 countries in the world.

Be more was the other part of the equation. The goal was to figure it out.

Between January & April 2016 she just couldn’t get enough of the new books. Well, the books were old, covered with dust on her night stand, stuck in her drawers, tightly stored on the shelves. They remained new to her for almost 6 years while she was busy obtaining more.

The 4-hour Workweek, Eat Pray Love, Uncommon Gratitude, Ego Is The Enemy, The Alchemist, Losing My Virginity, Influence: The Psychology of Persuasion, Man’s Search For Meaning, The One Minute Millionaire, Drive: The Surprising Truth About What Motivates Us, Mastery etc. Her mind was bursting with ideas. She was learning how to be more.

Books were not enough. She knew it. What else. She had 60 days before the departure. Her mind was screaming ‘Work! Work! Work!’. Her consciousness was firm ‘Doing more is not the option’.

The next thing she knew she was in a hip-hop dancing class, and the kitchen of the fancy restaurant attending the ice-cream cooking class, and the art studio being a nude model for the young & restless, and in the deep waters competing for a triathlon trophy. She skydived, water skied, learnt how to paraglide, drifted, raced, mastered horseback riding, learnt how to code (so old and so new for her Pascal & Basic), mastered the art of kintsugi, tried 100+ meditation techniques & became an accredited mindfulness coach.

By the time she had to board the plane to Chile she was nothing less than more.



  • Alla Adam

    Smart Human | Lean Startup Coach | Investor | Author


    Alla Adam is an investor, and a master certified coach with an MBA, MS & BS in international economic relations and marketing. Alla also holds two executive education certifications from Yale School of Management and Harvard Law School, both in negotiation strategies. She is an affiliate member at The Institute of Coaching, McLean/Harvard Medical School, and HeartMath Institute. Alla is proudly future-proofing humans across the globe since 2003. Alla's Client list includes smart humans from such companies & institutions as Amazon, Google, Kraft Heinz, Red Bull, Coca-Cola, Danone, PepsiCo, Nestle, JTI, Ernst & Young, BlaBlaCar, Forbes, London Business School, University of Chicago Booth School of Business, etc. She is an advocate for womxn & LGBTQ rights, and an author of two Playbooks: Million Dollar Coach Playbook and Million Dollar Investor Playbook.