1.  Clarify your own purpose and identity core values

Be clear about yourself and your company. Sit down and organize interviews and clarify exactly the values that are important for you and your business. This is something that takes time and can’t be organized overnight, so take the time and really think about what is important to you and your business. 

2. Mention the clear benefits that you generate through your purpose

People need a reason to believe in you and your company. So be clear about your purpose and communicate the benefits that you create for other people. Specially for business leader it is important to communicate the purpose and the benefits all the time.

3. Finding your purpose is an iterative process

Finding your own purpose is really a process and a journey worthwhile! Most importantly it has to be lived on a daily basis. It is not enough just to do a workshop and define the values and then never use them again. It is a process, and all people must be involved in this process.

You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 

You can listen to the whole podcast episode here and find also more insights about content on my website: https://www.contentmentoring.com/


  • Yakup Özkardes-Cheung

    Content Manager, Author

    Content Manager

    ? WHAT I DO: I help small and medium enterprises with their content strategy and create revenue with their knowledge and use AI content tools to save time and money! ✍️ Download my FREE Whitepaper: 5 steps on how to create a lot of content and earn money with your knowledge! https://www.contentmentoring.com/   ? WHY IT MATTERS: Many entrepreneurs and business owners know that they have to create more content and deliver strategic value on their website and social media channels - but they don’t do it. Common sense is not common practice, so they lose money and potential clients. I help you to create social media postings, video snippets, podcasts, and much more.