Look up at the stars and not down at your feet. Try to make sense of what you see, and wonder about what makes the universe exist. Be curious.

Stephen Hawking

Motivation is defined as the reason or reasons one has to behave in a particular way. It’s a critical component in our drive to achieve and the main element that enables all of us to reach our goals. Our mental energy is never static and just as our happiness waxes and wanes so too can our motivation. And keeping that energy on a high vibration is essential in accomplishing greatness.

We sat down with Sid Khattria, the CEO and Co-Founder of Vertoe, to discuss how he manages to stay motivated as he continues to grow his business. His company came out of Techstars a NYC accelerator in the winter of 2018 and has since grown to a leader in the short-term storage space with a presence in 50 major cities and over 600 locations and here’s what he’s learned.

Why is motivation important for an entrepreneur?

Creating a successful business from scratch is arguably one of the hardest things you can do as a professional endeavor and unless you have a deeper motivation that aligns well with your passion, chances are that you will run out of steam and give up on your vision and dream midway. Entrepreneurship presents a series of non-stop challenges in life and way more failures, setbacks and rejection than you’re used to and a deeper motivation helps you stay resilient and persist towards your goals. 

What are the types of entrepreneur motivations?

This is a deep question. I feel people have various motivations that make them take on entrepreneurship. To name a few, some love solving big problems, some want to create something they are passionate about, some are in it for the money and fame and some just do it to overcome their family and personal situation or as a combination of one or more of these factors. Personally, I love creating technology that helps as many people as possible along with securing a great future for my family and that drives me to come to work and stay motivated every day. 

How do I sustain my motivation when starting a business?

You have to constantly remind yourself on why you started this business and not get bogged by day to day challenges you face and lose sight of the deeper reasons you decided to take the leap of faith as an entrepreneur. 

What should I practice as a business owner in order to stay positive and on my path?

Personal well-being is key. You need to bake in little joys for yourself every day and every week and not get burnt out by the stress of running a business. This could be exercising every day, sleeping well, pursuing some hobby that’s unrelated to your business a few times a week, traveling every few months. You should know how to disconnect and come back with a fresh mind. 

What should I do if I run into a problem in order to protect my head space?

The best thing is to take a pause and not act in the heat of the moment. It’s critical that you don’t let emotions take over and can peacefully understand the problem and how best to solve it. Talking a short walk outside or sleeping on it for a day or two helps a lot as it clears your mind helps you disconnect, clear your mind and take better decisions. Practicing meditation also helps do the same. 

What makes a great entrepreneur?

Great entrepreneurs have a vision that no one else saw and had the motivation to will that into reality. This is not just about the glory but the boring day to day grind to put in the hard work, intellect and a fantastic team to achieve your goal. 


  • Lindsey Myers

    Founder, Concrete Blonde Consulting

    Lindsey Myers founded Concrete Blonde Consulting in November 2016 to pursue her passion for building reputations and revenues through business development marketing strategies.  The company has since been named one of the “Top 15 PR Agencies in New York” by The Manifest and one of the “Top 10 Best PR Agencies” by Web Surf Media.  


    Myers provides profit and growth solutions and thrives as a consultant. A communications expert and entrepreneur,  she has over twelve-years of experience serving various industries including consumer products and services, tech, lifestyle, hospitality and nonprofit companies in NYC and the Hamptons luxury market. And in 2018, Insights Success magazine named her one of the “30 Most Innovative CEOs” of the year.


    She graduated from Boston University with a BS in Communications and concentration in PR.   She began her career at WordHampton Public Relations , a firm headquartered in East Hampton, NY and ranked by Jack O'Dwyer's as one of the country's "Top 100 Independent PR firms".  In 2013, she made partner and was chosen to launch the company's NYC division. 


    Recognized as a strategic leader, she has earned a track record for counseling clients, including Fortune 500 companies such as NAPCO Security, Inc., to increase profits, manage brand reputations and gain market share. She's continually driven by her enterprising spirit and innate understanding of consumer influence.  She takes ownership of the business she supports and partners with clients.


    Professional, confident and well-respected by her peers, she has also been a guest lecturer at several universities including Hofstra University and Saint Joseph's University, possessing a presence people often find unforgettable.



    Her leadership and expertise have earned her numerous accolades throughout her career including; PRSA Big Apple award, PRSA Bronze Anvil award, eight MarCom awards, nine Fair Media Council Folio awards, Communicator award, SABRE award and an Excellence in Communications award.