As the world hunkers down for the foreseeable future, telecommuting is at an all-time high.  Many of us are making huge adjustments to our daily routines, leveraging new remote work technologies, and experiencing blurrier lines than usual between our professional and personal lives. 

While the company I founded, TO THE MARKET, is fortunate enough to have a headquarters in NY that the whole team enjoys, we are also no strangers to telecommuting, including from overseas. At the moment, our senior leadership lives in six distinct cities, and while we love to be face to face, we’ve learned a few things along the way on how to effectively “show up,” if only virtually.  

Below are a few tips that I put together with my Chief Marketing Officer, Cindy Jones-Nyland, on how to telecommute effectively. 

1. Set standing meeting times – and then stick to them.

Choose designated times for recurring meetings and activities. Then, stick to those times no matter what. Consistency and dependability are key! 

2. Create division-specific touch-bases.

Set aside specific meeting times to touch base on different business categories. This means separate touch-bases for operations, sales, and finance. Even if each meeting topic includes largely the same employees, separating each discussion will ensure you cover your bases in a systematic way. 

3. Establish shared work hours.

As any work-from-home veteran will tell you, this tip is crucial in maintaining your sanity. From an individual perspective, a lack of set work hours causes the boundaries of your life to bleed into each other. Without work hours, you just might find yourself answering emails on the couch at 11 pm, only to suddenly realize you missed dinner or never changed out of your sweatpants (no judgement here…). From a team perspective, having work hours creates a feeling of togetherness. You know you’re all working together (from afar) during these hours, and you know you’ll be able to reach whoever you need to during that time. 

4.  Share your calendar.

I’ve previously shared how important it is that my entire team have transparency into how I spend my day.  It helps reflect business priorities but also ensures that I don’t end up with an important conference call in the middle of a doctor’s appointment.  With many of us taking on the added responsibility of child or elderly care during normal working hours, shared calendars become that much more important. 

5. Skip audio-only communications in favor of video.

Video calls are a night-and-day difference from the universally dreaded audio conference calls of the past. When you can see your coworkers’ faces, you can communicate more effectively on the important stuff – and build a stronger bond for lighter moments too. There is something to be said about physically seeing other people that has a powerful effect on staving off loneliness. It’s well worth it to invest in infrastructure like Zoom, or other video chat systems, that allow you to have more than just 2-3 people on video calls.

Video also provides the opportunity to recreate the traditional office “drive by,” where your colleague stops by your desk to chat or ask you questions about a project. Instead of calling or texting, send a quick video call to your coworker in moments like this. It can make all the difference in long-distance camaraderie.

6. Create a digital “office.”

Make no mistake, you still have an office! A decent chunk of that office might exist in the cloud, but you do have a workplace. To amplify this feeling, use video for more than just meetings or conversations. Recreate the feeling of office free-flow sessions, where you all work at the same time together, by each signing onto video during independent work. Encourage your team members to use other equipment beyond a cell phone (like laptops and tablets) for digital interactions like these. It feels a lot more natural than staring into a tiny phone.

7. Make telecommuting part of your company’s structure.

Incorporate information about remote work into your company’s employee handbooks and other literature. This makes remote life feel like a normal course of business – which it is! – and can reduce the nervous “free-for-all” feeling that can come along with these adjustments.

You and your team might be physically separated, but you’re in this together. Telecommuting can be just as effective, successful, and fun (yes, fun!) as an in-person office. In this season of life, there are a lot of anxieties bubbling up – but keeping your business operations running doesn’t have to be one of them. 


  • Jane Mosbacher Morris

    Founder & CEO

    TO THE MARKET & Author of Buy the Change You Want to See (PRH, 2019).

    Jane Mosbacher Morris is the Founder and CEO of TO THE MARKET, a company that connects businesses and consumers to ethically made products from around the world.  Clients include Bloomingdale’s, Dillards, and Target. Investors also include Techstars, Techstars Impact, and Farfetch.    She previously served as the Director of Humanitarian Action for the McCain Institute for International Leadership and currently serves on the Institute's Human Trafficking Advisory Council. Prior to joining the Institute, she worked in the U.S. Department of State's Bureau of Counterterrorism and in the Secretary's Office of Global Women's Issues. Morris is a member of VF Corporation's Advisory Council on Responsible Sourcing (owner of Van’s, Timberland, Wrangler, The North Face, and others). She is also a term member at the Council on Foreign Relations.    She is the author of Penguin Random House/Tarcher Perigee book, Buy the Change You Want to See: Use Your Purchasing Power to Make the World a Better Place (January 29, 2019).  The book has been featured on platforms ranging from CNN, Bloomberg, and Forbes to Marie Claire.  The book was a Target Non-Fiction Best-Seller, a #1 Consumer Guide on Amazon, and a #1 New Business Ethics Release on Amazon.      She holds a Bachelor of Science in Foreign Service from Georgetown University and an MBA from Columbia Business School. She is married to fellow entrepreneur, Nate Morris of Kentucky.