Many business owners have heard how imperative it is that they form a digital strategy for the 21st century, but many don’t know where to begin when it comes to making use of contemporary tools to market their businesses. Countless managers and small business owners are unaware of how much of a business lifeline YouTube has become, for instance, and are wasting time and investment money elsewhere when they could be building a serious online presence for themselves.

Here’s how YouTube can be your business lifeline, and how you can establish a channel and make a name for yourself without breaking the bank.

Businesses are flocking to YouTube

If you’re unsold on the idea of advertising your business on YouTube, you’re probably unaware of the fact that it’s quickly becoming one of the focal points of the internet. Few platforms draw the amount of attention as YouTube does; as a matter of fact, YouTube now claims 1.5 billion monthly users, and is only getting larger by the day. If you’re trying to reach an audience of just about any size or background, YouTube is likely one of the cheapest and easiest ways to do it.

So, how do you go about getting yourself established on YouTube? After you’ve made and customized a channel for your business, you need to start thinking about content creation. YouTube is so popular precisely because it’s one of the creative hubs of the internet, and most users flock to it so that they can watch new videos they love. Thus, your business needs to be churning out niche content that can attract the eyes of potential customers.

If you’re having a hard time figuring out what kind of channel you want to run, you’re not alone. Many business owners struggle when trying to set up their online presence, which is why it’s important you review the work of others who have attained success so that you can follow in their footsteps. Check out a list of some of the most successful business pages on YouTube, and you may be inspired with some ideas of your own that can help you inflate your brand.

At the end of the day, your main goal should be to leverage the views you get on your channel into additional traffic for your company’s website. Whether you’re a freelancing individual or an established business with a roster of employees, you can get more people clicking on your website if you micro-target them with messaging on YouTube. If you’re uncomfortable or unable to develop content on your own, you can simply focus on a YouTube advertising campaign.

How to advertise on YouTube

If you don’t have the time, money, or know-how to produce video content for a YouTube channel on a regular basis, you’re probably better served by focusing the bulk of your resources on ad spending. That’s because YouTube as a platform demands that channel managers constantly create new content; if your business isn’t churning out viral hits on a regular basis, your channel would likely grow stale, and might even become a money sink. To avoid those disastrous results, focus on drawing attention from YouTube’s vast audience by buying YouTube subscribers instead.

You may think that only large companies can afford extensive digital ad campaigns on today’s leading websites, but it’s a simple matter of fact that YouTube has become democratized, and even the smallest of businesses can now afford to use it to reach a new audience. Similarly, recent changes to the platform all but guarantee that YouTube is going to see an explosion in the amount of local businesses whose ads are showing up on videos.

If you’re ready to make YouTube your business
lifeline, get started producing video content and purchasing ad space on
related videos immediately. Many businesses that are looking to tap into the
energy of a younger audience, and YouTube is precisely the place they should
start looking. Don’t be afraid to hire a dedicated team member to handle your
social media presence and your YouTube page, and don’t be surprised when new
customers flock to your door thanks to your YouTube ad campaigns. Before you
know it, YouTube will be generating serious results for your business. 


  • A digital nomad and an internet entrepreneur with a thirst for food and travel.