Thrive Global and Oral-B have partnered to explore the links between oral care and overall well-being through habit stacking. Learn how to improve your brushing routine with guided brushing and progress tracking, and sign up to be one of the first to try Oral-B’s WiFi-enabled toothbrush by visiting

At Thrive Global, our mission is to end the stress and burnout epidemic and help people unlock their full potential. That means changing the way we work and the way we live. And people are hungry for these changes, so our challenge is to turn awareness into action — to help people go from knowing what to do to actually doing it. And we do this through Microsteps, which are small, science-based steps people can incorporate into their daily lives right away. And they’re the foundation of Thrive’s behavior change platform. 

Last week, at the Cannes Lions festival, we unveiled a new partnership with P&G that will allow us to scale the reach of our Microsteps as never before. It’s all based on the proven practice of habit stacking — creating a healthy new habit by “stacking” it onto an existing habit. And no company plays a more central role in people’s everyday habits and rituals than P&G, which reaches five billion consumers a day.

How will this work in practice? Oral-B Sense is P&G’s new WiFi-enabled brushing sensor that gives users personalized data and allows them to track changes over time. 

By embedding a Microstep — like remembering three things you’re grateful for while brushing your teeth — within Oral-B Sense’s technology, Thrive and P&G will be able to deepen the health benefits of a daily habit.

We all know technology plays a role in fueling our epidemic of stress and burnout. But technology that’s truly human-focused can also empower us to take control of our health and well-being. Even in today’s always-on culture, we can change our lives. And the way to start is by adding new tricks to old habits! 

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  • Arianna Huffington

    Founder & CEO of Thrive Global

    Arianna Huffington is the founder and CEO of Thrive Global, the founder of The Huffington Post, and the author of 15 books, including Thrive and The Sleep Revolution. In 2016, she launched Thrive Global, a leading behavior change tech company with the mission of changing the way we work and live by ending the collective delusion that burnout is the price we must pay for success.

    She has been named to Time Magazine's list of the world’s 100 most influential people and the Forbes Most Powerful Women list. Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union.

    She serves on numerous boards, including Onex, The B Team, JUST Capital, and Gloat.

    Her last two books, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder and The Sleep Revolution: Transforming Your Life, One Night At A Time, both became instant international bestsellers. Most recently, she wrote the foreword to Thrive Global's first book Your Time to Thrive: End Burnout, Increase Well-being, and Unlock Your Full Potential with the New Science of Microsteps.