Layne Schmerin is one of the most influential name in the field of online marketing. Layne’s digital agency Top Tree is one of the top online marketing agencies in the world. The question is how Layne and his agency Top Tree became a top brand in the competitive digital world?

The Journey

Top Tree was set up by Layne and his brother Jonathan Lepow to promote their recreational medicines company and to make people aware about the medical benefits of recreational medicines. Layne and Jonathan saw the struggle of their brother Brandon who passed away from cancer and this motivated them to start their own agency . Layne as the creative head of Top Tree started promoting  his  medicines company . The ad campaigns and memes were so interesting that it attracted the target audience . This method worked for the Top Tree. After seeing the success and effectiveness of this method Layne and Jonathan thought this method will also work for others and they started working with others.

Hard work pays off

Layne is now having a network of more than 10 million followers . Layne’s working approach is unique for every  project. Layne targets  the audience according to the need of the product and creates ad campaigns according to that. Layne uses memes most of the time and the contents are so interesting that audience have to take a look on that . Top Tree is having more than a million followers on instagram and the credit goes to Layne and his creative contents.

Keep on Learning to Stay Relevant

Layne gives the credit of his success to his passion of learning new things. According to Layne , “ World of marketing keeps on changing , earlier it was newspaper ads then television ads and now social media platforms. So even if you are doing good you can’t sit and relax as no one knows when something new will pop up . And to stay relevant you have to keep on learning new things everyday”.