How Changing Two Words Led Me To Booking A Five Figure Contract.

The Difference One Change Can Make

You ever wonder how many jobs you miss booking without even realizing it?

How many time has a client booked a more expensive freelancer with less experience even though you were the right person for the job?

I’ll tell youmore than it should.

How do those freelancers do they do it? Simple. They studied the small things that lead to big results to create freelancer secrets that get them booked.

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The Secret Behind Small Changes

Clients have mental barriers to booking freelancers. If you want to succeed as a freelancer you must remove those barriers. In sales this is called taking away the no’s.

The freelancer secret I use to remove reasons for the client to say ‘no’ in my proposals, follow ups, and project outlines is to lead them to the results they want.

Last month I found a simple way to take away reasons for clients to not open projects submitted in proposals. I made a small change to how I wrote the proposal.

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What I Did and Why It Changed How I Write Proposals

I changed what I wrote before the link to a project. This one change led to me booking a five figure contract. Here are screenshots of what I did before and what I do now.

Example: In past proposals I would mention a client, share the testimonial and under the testimonial have the word ‘project’ followed by the project link.


-Note after the testimonial I wrote ‘project’-

I made a small change. I added a brief description of what the project I was linking to was.


-I replaced ‘project’ with ‘sales funnel’-

The Results

The result was gigantic! Clients wrote me back and mentioned the projects I sent. My response rate went up 26%!

(Learn How to Write Six Figure Sales Letter. Here)

Not only that I also ended up booking a five figure client who mentioned the project I sent. They told me they usually don’t open links but my link was exactly the type of project they needed so they opened it.

A simple two word change led to a five figure contract. You want to know how to master the small changes that lead to big results? Check out my special offer.

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Learn The Small Changes That Lead to Big Results

Do you want to learn the small changes that lead to big results? Do you want to learn freelancer secrets to transform your income? Mastering small changes are one of the many key skills six figure freelancers use to book massive contracts, secure freedom from income anxiety, and find the best clients.

If you want to book five figure contracts, identify exactly what clients need to hear, and start booking more work today join my coaching group Firestarters.

Why You Should Join Firestarters

In Firestarters you will learn the key skills needed to ignite your spark and make your freelancer dreams catch fire. You ready to book more work, find better clients, and break free of the 9–5? Reach me at my email (which you get when you join my Firestarter’s Freelancer Insider List. Here).

Book a free 20 minute consultation where you get one on one access to my help for your needs. Ready to ignite your spark and catch fire as a freelancer?

Join Today!


Originally published at livegoldrich.com on March 23, 2017.

Originally published at medium.com