iFred, the International Foundation of Research and Education, launched a free training on Hope via the 7 Cups platform and through a Hopeful Minds curriculum for children, intending to teach the skill of Hope globally. In order to expedite the great global challenge, Matthew Jackman has joined the advisory board to develop and lead a team of Global Youth Hope Ambassadors, all charged with helping implement curriculum in local communities to ensure each and every person is taught this critical skill.  The ‘Hope Badge’ on 7 Cups geared is available to anyone over 13, and is free training for a peer to peer support network of mental health consumers with over 25 million users globally, to teach individuals basic concepts about tools needed for creating, maintaining, and growing a hopeful mindset. The program was based on the curriculum made for teachers about how to teach Hope to children, ages 6-12, available free for use around the world at Hopeful Minds.

Hopelessness is a leading predictor of suicide, and suicide is now the leading cause of death, globally, for teen girls. 1 out of 9 students are self-reporting suicide attempts before graduating high school, with 40% of them in grade school.  Hopelessness is the primary symptom of depression, and 36% of adolescent girls in the US are depressed before graduating high school, and 25% in UK before age 14. Hopelessness is associated with delinquent behavior, weapon carrying on school property, all forms of self-directed violence, and interpersonal and partner violence. Hopelessness is higher among the LGBTQ community (63.0%) vs heterosexual students (27.5%), victims of bullying, those with childhood abuse, and often a consequence among race related discrimination.

Higher hope is associated with better academic performance, less stress, increased productivity, quality leadership, more resilience, lower anxiety, strong social connection, and less loneliness. Those with high hope are less likely to develop depression and anxiety, and live longer. Hope is independent of optimism, a precursor to resilience, and a skill each and every person needs.

Matthew Jackman comments on the new role: “I am excited to create and lead a diverse global team of youth advocates so we can collectively share and move towards a universal aim through hope-based prevention and early intervention. Personal mental and emotional distress lives within a context. Therefore, redressing the social, political and economic determinants that reflect human rights, equity and justice will reduce mental health particularly among persons, groups and communities that do not hold social, economic and political power. This grand challenge must commence from a place of personal, community and societal hope.

As over 600 around the world experience anxiety and depression alone, with depression the leading cause of disability worldwide, the need is significant and technology can reduce significant treatment gaps. With the World Bank‘s 2006 report on a 4:1 return on investment for addressing mental health, and the 2.5 trillion dollar cost to the economy, it makes financial sense to support building Hope in the workplace, at home, in schools, community centers, and more. We believe children are going to drive this Hope Movement forward, as there is a significant, immediate need for understanding, teaching, and growing what may be the antidote to this global epidemic; hope.

Dr. Myron Belfer, an advisor to the project and MD, MPA and Professor of Psychiatry in the Department of Psychiatry, Children’s Hospital Boston, Harvard Medical School, outlined that “Hope is tangible and teachable, and it is an essential ingredient for a successful life trajectory. It is independent of resilience, and a skill each child must learn.”

The original Hopeful Minds program was developed by a group of experts with the support of Kathryn Goetzke, MBA, Founder of iFred, President & CEO of The Mood Factory, and global mental health advocate serving a number of advisory boards including Y Mental HealthFundamentalSDG, Women’s Brain Project, and the Global Mental Health Movement. “Depression and anxiety do not discriminate, and they are impacting our children at ever increasing rates, so we must teach them skills to self-regulate before these negative emotions turn into an actual depressive episode or long-term anxiety that then turns into addiction,” Goetzke added. “I believe we can and must reverse this trend. We need youth leaders to innovate in the charge to teach Hope, as different ages have different learning styles, so reaching them with these key principles must be done in a way that suits them best. I believe with Matthew’s leadership, we can start reaching those that need it more quickly and effectively. And while our program is not perfect, we hope to attract funds to study, improve, and advance what we know must be taught: Hope.”

The Hope curriculum is comprised of 12 lessons, and the Hope Badge training takes you through each with a quiz at the end about the lessons. Once certified in the Hope training, you get a ‘Hope Badge’ on your 7 Cups listener profile so that those calling needing support know you understand what we know to date of hope.  The lessons teach the meaning of hope, what supports a hopeful state, mindfulness, emotional self-regulation techniques, gratitude, the importance of brain nutrition, the meaning of success as the journey and not the destination, giving hope to others, how to address failure, techniques for ending rumination, finding purpose, creating a hope network, and more. It aims to arm all around the world with tips and tricks for having a Hopeful Mindset, even when the odds seem insurmountable.

The integration of the Hope Badge into the 7 Cups platform was made possible by the generous support of Sutter Health, a leading health system in California, allowing us to reach each and every person in California to provide much-needed support. Mental health challenges do not discriminate; they impact all races, socioeconomic backgrounds, and ethnicities. If you are interested in bringing Hope to your community, elder center, church, after-school program or more, simply share the Hope Badge, so that everyone can get trained in Hope. And if so inspired, you can visit Hopeful Minds and bring the hope curriculum to the classroom, your girl scout or boy scout troop, or church. We already know, the younger we start, the easier it is to teach. Please consider helping us spread the word, so we can ensure each and every person around the world is equipped with critical tools to maintaining a hopeful state.

About iFred: The mission of International Foundation for Research and Education on Depression (iFred) is to shine a positive light on depression and eliminate the stigma associated with the disease through prevention, research and education. Its goal is to ensure 100% of the 350 million people affected by depression seek and receive treatment.

iFred is creating a shift in society’s negative perception of depression through positive imagery and branding—establishing the sunflower and color yellow as the international symbols of hope for depression. To further its mission, iFred engages with individuals and organizations to execute high-impact and effective campaigns that educate the public about support and treatment for depression and teaches Hope to young kids through Hopeful Minds.

About Matthew Jackman

Matthew’s service user and young caregiver journey commenced at the age of three as a result of having to care for his younger siblings having lost his mother to mental distress following six years of supporting and caregiving for his mother.  Matthew lives with mood fluctuations, defined as Bipolar by Psychiatry, and manages through music, social connection and meaningful hope inducing work and volunteering in global mental health. He identifies as a survivor of abuse, trauma, suicide, an advocate for silenced persons, groups and communities, and most importantly identifies with being social engineered into humanitarian global mental health work through his own living experience and professional background.

Matthew presently teaches across a number of universities in mental health and social determinants to health and wellbeing and is a mental health and international student researcher at Monash University in Melbourne, Australia. He provides a student counselling service to International students where he jointly Unit Co-ordinates in the Bachelor of Community Services at Acknowledge Education.

Matthew advises global mental health bodies from a living experience perspective, and is passionate about human rights, social justice and the intersection with ‘living’ experience involvement at systemic local, state, national and international spaces. He represents Melbourne as a Global Shaper with the World Economic Forum, and is serving as a Youth Advisory Board lead for Hopeful Minds. He is undertaking his Masters of Counselling and Psychotherapy, International Diploma in Mental Health, Human Rights and Law, and Doctorate (PhD) in Social Work examining peer work as a discipline in global mental health. He holds a Bachelor of Social Work with Honours from Monash University. 


  • Kathryn Goetzke

    MBA, Global Hope Ambassador, iFred Founder, Chief Mood Officer

    iFred, The Mood Factory

    Kathryn Goetzke is an entrepreneur, philanthropist, strategic consultant and global depression advocate. She is the entrepreneur and innovator behind Mood-lites™, a brand that achieved over 35 million dollars in retail sales. As her role as Chief Mood Officer at The Mood Factory, her goal is to ‘Improve Moods’ by teaching consumers how to get in the present moment through engaging the senses. Armed with an MBA in International Marketing, an undergraduate degree in Psychology, over 20 years of experience with small and Fortune 100 companies, and a successful product launch of her own under her belt, she aims to do just that with her new line of product based on how scents impact moods and 21 Day Courses teaching how to rewire the brain. In addition to launching Mood-lites, Goetzke founded a non-profit organization for depression called iFred (the International Foundation for Research and Education on Depression – www.ifred.org) dedicated to eradicating the stigma of the disease using the sunflower, a focus on hope, the color yellow, celebrity engagement, creating hopeful mindsets, and education on the biology of the brain. According to the World Health Organization, there are 300 million people around the world with major depressive disorder, yet depression is treatable and episodes often preventable. She is most excited about her Hopeful Minds initiative (www.hopefulminds.org), based on research that hope is a teachable skill and aimed at teaching kids around the world so they may be equipped to always create, maintain, and sustain hope. Goetzke and her work has been featured in Entrepreneur Magazine, Home, InStyle, Family Living, Scholastic Choices Magazine, and others. She has spoken at the United Nations, World Bank, Global Mental Health Conference, Mental Health Community Associations Conference, the Scent Marketing Institute, and more. She has been featured on multiple radio and television shows including BBC, WGN Chicago, CBS Chicago, Tasty Trade, and eWomenNetwork. Goetzke is a regular contributor to the Thrive Global and PsychCentral, writes regularly for iFred and The Mood Factory, and serves on advisory boards for FundaMentalSDG, the Global Mental Health Movement, and Women's Brain Project, and is a member of the Founding Steering Committee Member of YMentalHealth, a global coalition for youth mental health nonprofits. Goetzke has a Master of Business Administration degree in International Marketing Management from the University of St. Thomas, and a Bachelor of Arts degree in Psychology, International Studies and Biology from Winona State University. She currently resides in Reno, NV, where she enjoys hiking, meeting new people, playing with her nieces, exploring the mountains, skiing, and solving complex global challenges.