My client wanted my expertise for a unique project—one that required her to bare her heart and be vulnerable in her expression to friends, family and employees. Slowly she delivered fragments—bits of what she wanted to say, parts of the emotions that accompanied her thoughts. Then, she waited. Waited for me to work “my magic” as she referred to it.
I meditated and then got to work. It was only then, after 20 years of marketing and public relations work, that I first realized the difference between the skills of communications and the intuition of it—the difference between works of the heart and of the head. I dug deep and called upon my intuition to guide me, to channel the voice of my client and say the words she wanted, but could not form. When I finished, she cried. Eventually, so did many others.
I was awestruck. Simply stunned by the power of words and my ability to wield them. I was appreciative of the assignment that helped me uncover a truth so deep. I was previously withdrawing from the field, shying away from opportunities while slowly beginning to believe that my love of the field was waining. Rather, I discovered it wasn’t that I was losing my passion but that my work wasn’t aligned with my evolved self—one desiring to be creative, inspire and move people emotionally to action.
As a long practicing communications expert, I can earnestly say that many practitioners insert themselves into the process, as if the success of the message relies solely on them.I now clearly recognize the impact that a pure message can have on those receptive hearts who need it, want it. When done well, marketing can be a blessing or a beacon of hope, like it was for my client. When it’s understood properly and used with good intentions to guide people to a truth—marketing can be a ministry. It is mine.