Highly career oriented people, entrepreneurs and influencers tend to concentrate into city hubs with one goal: scale their potential. Is that the right way though? Can the city life compress your creativity and innovative thinking? Is the city life out of our comfort zone or are we afraid to stand in front of nature’s big wonders? Take a trip observe, feel, and enjoy nature while staying silent and alone for few hours doing these three things.
Observe The Colors
Colors come from nature. The most influential brands adopt a color to serve their purpose and increase their audience purchasing decisions. There are studies that prove that color coding helps understand data. Colors can change our mood, the way of our thinking, or our purchasing power and preferences. When you stand in front of a breathtaking mountain you feel greatness, peace and enlargement of your being just by seeing all these shades of colors. You are part of this wonder nothing can’t beat that feeling.
Listen to The Sound
Sound comes from nature. Everything is accompanied by a sound and studies have shown that humans are meant to react to music’s power. We are experiencing music on our phones’ ringtones, during our night out to a restaurant, the radio in our car, or through our own voice. But have you ever listened to the sound that nature’s silence have? Go in an ocean and sit the in the water for ten minutes and just observe. Open your ears. You will fist hear the sound of the waves, then maybe some birds will fly by. At the end as you concentrate on the silence you will hear a light hum. Feel it, it’s the power that comes within earth. It’s the frequency that the earth produces. If you are developing a brand I suggest you to find its music. The one that comes within…
Photo by Christopher Campbell on Unsplash
Feel the texture
Texture comes from nature. Take a flower in your hands. Take a close look on its anatomy, observe the color coordination, feel its texture. There is a tremendous detailed complexity and an absolute perfection in its creation. It’s beautiful, desirable, and motivates you to take it and put it in your home in order to add that “refreshing” touch in the atmosphere. You basically are following the same pattern as when you go shopping and purchasing a brand. It is recorded that 30 percent of all products held are purchased and 56 percent of shoppers that hold a product will buy that product.
If you are a business person, a brand strategist, an influencer, a trend setter, or simply a human go out there and do those three things. Then return back and create. The result will be breathtaking, powerful and desirable. Try to escape to nature often or even better base your self in nature and escape to the city often. We are the luckiest of all generations because technology and internet offers us the freedom to live and create from anywhere we want. Learn from nature to create your next endeavor and brand strategy.