New Normal or Back-To Normal: Which are you preparing for? Which do you believe will win?

Personally, I am getting ready for the new normal since I think it’s going to be a couple of years before back-to-normal is remotely possible.

Why? Think about it… Even if you open restaurants, hairdressers, gyms, etc., how many people are truly comfortable going into these establishments now?

The 25% to 50% capacity rules that exist in the re-opening rules of various locations set these businesses up for profit loss. 

Restaurants, for example, with already razor-thin profit margins, have fixed costs like rent, labor, and basic food staples. Having only 25-50% of their seating means they can’t make enough revenue to cover the fixed costs and, therefore, won’t turn a profit.  

If you have one outbreak as a result of one of these openings, it will spread in the news like wildfire, inspiring more people to continue to not frequent these businesses in person.

Additionally, if a business gives the impression their establishment is safe to enter and a patron gets the virus from its in-person patronage, the business owner opens themselves up to a lawsuit.

Resuming business as it was “back-to-normal” just doesn’t seem feasible in the next 4-6 months. 

So jobs at these establishments are not coming back right away, in my opinion. 

This leads to my next concern:  88% of the unemployed have been surveyed and believe they will get their jobs back in a couple of months.  They seem to be banking on back-to-normal.

This scares the crap out of me. 

What if we don’t go back to normal for most of the unemployed? Or don’t go back to normal for 18-24 months?  What’s their plan? 

The 88% of the 14% of the unemployed not having a plan for the new normal and banking on back-to-normal seems like it’s the root of the next level of the crisis.

I am highly concerned for these people.

It’s my mission to make sure the unemployed have a plan for the new normal, whether or not they need it.

Do you have a plan for the more likely “new normal?”  Hopefully you won’t need it…but what if you do!! 

My fear is if you are only banking on “back-to-normal” you may be screwed.

I want you to prepare for the “new normal.”   And if I am wrong, well, then you still will be able to go back-to-normal.  But if I am right, you will be ready to not only survive, but you will thrive in the “new normal.”

Will you join me?


  • Lisa Rangel

    Founder & Managing Director - Executive Resume Writing & Career Advancement

    Chameleon Resumes -

    Lisa Rangel is the Founder and Managing Director of Chameleon Resumes LLC (, the premier executive resume writing and job landing consulting firm named a Forbes Top 100 Career Website.  She is a LinkedIn Profile and Executive Resume Writer, Job Landing Consultant, former 13-year Recruiter and a former paid moderator for LinkedIn’s Premium Groups. Chameleon Resumes writes high-caliber career marketing documents for senior-level job seekers that meet the needs of the prospective employers so they land 6- and 7-figure job interviews faster. She has been featured in Fortune, Inc., CNN Business, Fast Company, Business Insider, Forbes, LinkedIn, CNBC, Time Money, BBC, Newsweek, Crain's New York, Chicago Tribune, eFinancialCareers, CIO Magazine, Monster, US News & World Report, Good Morning America, Fox Business News, New York Post, and other reputable media outlets. Rangel, a Cornell graduate, has authored 16 career resources found at  She also recently completed The Definitive Guide to Writing Your Executive Resume in 2021 (