Not losing your shit in a highly charged emotional situation is a sign of maturity.

This is it. This is that one thing.

The higher you grow as a founder the more emotional situations you’ll find yourself in. The market just makes no exceptions.

Not losing your shit is not about being indifferent and building walls. It’s about staying true to your values, stating your ground, and active listening.

You don’t win the war by screaming, calling someone names, crying, or slamming the doors. You win the war by strategizing while everyone else is panicking. So train yourself to stay calm, detect the root cause of the emotions of others, not go with the flow, detach from the situation, follow the path you chose not the one that’s dictated by circumstances.

One of the best exercises you can do as a founder is to train yourself to choose the priority and work on it even through the chaos.


  • Alla Adam

    Smart Human | Lean Startup Coach | Investor | Author


    Alla Adam is an investor, and a master certified coach with an MBA, MS & BS in international economic relations and marketing. Alla also holds two executive education certifications from Yale School of Management and Harvard Law School, both in negotiation strategies. She is an affiliate member at The Institute of Coaching, McLean/Harvard Medical School, and HeartMath Institute. Alla is proudly future-proofing humans across the globe since 2003. Alla's Client list includes smart humans from such companies & institutions as Amazon, Google, Kraft Heinz, Red Bull, Coca-Cola, Danone, PepsiCo, Nestle, JTI, Ernst & Young, BlaBlaCar, Forbes, London Business School, University of Chicago Booth School of Business, etc. She is an advocate for womxn & LGBTQ rights, and an author of two Playbooks: Million Dollar Coach Playbook and Million Dollar Investor Playbook.