Tianna Tye, Industrial-Organizational Psychologist and Leadership Coach

Today’s expectations of scaling online businesses have led to one major phenomenon. Outsourcing. Outsource fast and outsource early – even before you think you need to. The truth? That’s pretty good advice. The solopreneur phase, while new and exhilarating, limits your ability to handle increased visibility and new clients! Simply put: as you become more successful, your ability to remain the doer-of-all-things decreases. That is a good thing.

But, here’s a big ole dose of reality… outsourcing to one-off freelancers will only get you so far! That is not a sufficient strategy for scaling long-term. If you’re serious about your business, it’s time to take things to the next level. It’s time to hire your dream team.

Don’t worry! Hiring your dream team doesn’t have to be overwhelming. You can do it quickly or take your time – building out the team one person at a time, as it makes sense for your business. In any case, there is one powerful exercise everybody should do before they outsource.