The beauty market consists of many beauty brands. As consumers, we are confused with crazy beauty marketing terms and gimmicks while spending a hefty amount of money on personal care products. As consumers, sometimes we all need clarity, transparency, and affordability instead of relying on influencer reviews and viral products. That’s why we are bringing a brand story that doesn’t believe in trendy beauty terms; instead, providing this brand provide transparency when it comes to beauty and wellness. Yes, we bumped into the Glow & Green Beauty Brand, which was established in 2019 as a blog to provide knowledge of beauty as wellness. Still, later they came up with a simple yet elegant body care line. Glow & Green is natural, vegan, and sustainably conscious beauty brand based on Indian Rituals. The motto of this company is to provide transparent and affordable, safe beauty products to all women. We look deeper into this brand, and we can’t wait to share the story and brand philosophy here!
Sustainable Beauty Glow & Green story
Glow & Green emerged when the founder Ruchita dealt with infertility and lost her first child. She planted this seed as Glow & Green in memory of her first child and wants to write a green and clean living journey. She became so aware of her lifestyle and went back to her basics Indian heritage after tremendous loss. She meant basics means my Indian roots in terms of “Food, Beauty, and Wellness.”
During this journey, she realized that there is plenty of clean and green eating and wellness sources. But none in terms of beauty. Looking into the Indian lifestyle, she found that our Indian skincare is the most sustainable, transparent, and green skincare. She started her blog where she shared the basics of Indian beauty and provided transparency against various beauty products. To understand her care skincare products (especially inside), she also studied a diploma in skincare formulation with London-based Formula Botanica School. And then, she started formulating for her friends and family. In late 2020, she established the skincare line with the hope of providing transparency and affordability in women’s care and body care products using necessary ingredients.
We certainly feel that Glow and Green is an emerging skincare brand that adds glow to your skin without hurting your skin health and planet health. They ensure harmless and organic formulations that are purely beneficial for all skin types. They are a team of skincare formulators that sell and manufacture all the products themselves. They offer a wide variety of products that are manufactured in-house, under strict observance and guidance.
Glow & Green Mission
Glow & Green believe that beauty in wellness and self-care will help women feel good and enjoy a few minutes to themselves instead of worrying about harmful ingredients. Glow & Green’s mission is to develop and scale a purpose-driven, transparent and affordable brand that positively impacts our skin and environment.
What makes us different from others?
We believe that Glow & Green products are unique because the main reason is:
As a consumer, when you turn food packages and understand what’s inside, Glow & Green products are like your skin food packages. You can do the same thing with their beauty products and get to know what’s inside. Full transparency in your price range. As a brand, they believe that they are responsible for helping educate consumers on what is (and isn’t) in their products; in-house manufacturing practice gives them full control. Also, their products use minimal ingredients because
They understand that skincare is an essential need for everyone; that’s why they make clean, green, and natural products. They came up with five different body care products: body scrub, body oil, body soaps, and bath soak.
Why choosing glow and green?
After going through, their story and mission, you might still question yourself, why change your skincare products? And you might even ask, what’s so unique about this brand? So, here are various reasons that persuade the buyer to purchase products from our brand.
- Pure, Potent, and Clean Ingredients:
Their in-house manufacturing helps them to work with suppliers and farmers on a one-on-one basis. That’s why they know where exactly their raw material is coming from. The whole raw ingredient procurement process helps them ensure that Glow & Green products don’t contain any harmful substances. Their products are free from parabens, SLS + SLES (Sodium Lauryl Sulfate and Sodium Laureth Sulfate), phthalates, phenoxyethanol, toluene, mineral Oil, ethylenediaminetetraacetic acid (EDTA), formaldehyde & formaldehyde-releasing agents, PEGS (Polyethylene Glycols), plastic microbeads, and artificial colorants/flavors,
- Sustainability Principles:
When you see secure nature connections between beauty care products’ ingredients and the environment, it means that our brand is on the path to sustainability. Glow & Green is committed to developing this concept in their company’s culture.
In a more elaborative way, during their product development process, they take a look at minimizing the adverse impact on the environment and not compromising the quality or quantity of natural resources. They want to secure those natural resources for current and future generations. That’s why we think that they curve their way to becoming a more sustainable and greener brand. All their products are waterless and packaged in recyclable jars and bottles. In our opinion, they are solving major environmental issues such as water pollution, air pollution, and the energy crisis.
- On-time delivery and freshly-made products
The combination of a natural, vegan, cruelty-free, sustainable, and conscious brand is perhaps easy to find in the beauty market. Still, when you want to mix homemade, freshly-made, or in-house manufactured products, it is tough to find. However, consumers are becoming more and more conscious about what’s in their jar, manufactured, how many ingredients in it, etc. While most beauty brands use standard manufacturing facilities, it is tough to understand what’s inside. Sometimes, they came up with those 100+ funky ingredients, which are not easy to read and understand. Also, those products are made six months or sometimes a year in advance. If we are more into fresh food, why not we achieve fresh cosmetics as well. Glow & Green products can provide all of it.
About Glow and Green products
Glow & Green products strongly believe in sustainable beauty. In their eyes, Indian skincare rituals inherited sustainability in the foundation. For them, sustainable beauty brands mean balancing three needs:
- Ecological health(locally sourced ingredient)
- Economic vitality(affordable and transparency)
- Social equity(Fair-trade and effective ingredients)