Opportunities will come and go, but if you do nothing about them, so will you.

Startup life requires multi-dimensional thinking. Level up.


You can’t change and be somebody else in the future unless you start becoming a little better at being that future person today.

1. Do you tell yourself that you will do things differently and be somebody else in the future when your circumstances change?⁣⁣

2. You’re that little kid years ago the world was banking on to change the world today.⁣⁣
3. The future IS now.⁣⁣
4. ✊ There is nothing you can do in the future.⁣⁣
5. Don’t believe you cannot do something in the future? Test it. Do something in the future right now. Did it work? Nope? Ok. Back to the present, Marty.⁣⁣
6. You can’t change and be somebody else in the future unless you start becoming a little better at being that future person today.⁣⁣
7. ? The key to success in the future is to be that person you see in the future (the true you) now.⁣⁣
8. Be yourself — your true self — that great person deep inside your head that could do anything if circumstances were different.⁣⁣
9. ? We’re all scared. All of us. In fact, I’m afraid every day.⁣⁣ If I’m not afraid, I must not be doing something I need to be doing.⁣⁣
10. When you’re doing important work, you feel fear because you don’t want to fail.⁣⁣
11. The challenge is to not let the fear stop you from doing the work that will enable you to achieve your goals.⁣⁣

12. You need to recognize the fear for what it is and allow your “why” (your compelling vision) for what you’re doing be bigger than the fear itself. Like a mama bear fighting for her cubs. ⁣⁣
13. Achievers are actually MORE afraid than non-achievers.⁣⁣ Achievers are afraid that if they give into their fears, their pain will actually be greater than if they face their fears.⁣⁣

14. People who succeed are more afraid of what will happen if they don’t follow through. ⁣⁣

Which of the 14 necessary thoughts do you think might help someone take action on an idea? Comment. I’m curious.

As you build your startup, your life, your family, your career…

…especially if you’re at the top and wondering how to get to the next peak without climbing down…

Consider this:

Every sunset is an opportunity to reset.


I’ve put a bunch of trainings and resources and even hand-holding programs for free right here. I actually care if you use them or not, but you’re your own person. 10s of thousands have watched these live trainings, recorded trainings, step-by-step challenges, etc…with success. So…whatever. Up to you. IF you do grab one or all of them, I hope you make magic. It feels good. Nothing is more thrilling than actualizing, serving others and making meaning while making bank.

Peace. Take a Look and Download Free Love Here.

Let’s be friends on the gram.


  • Richie Norton

    Adventure Capitalist | Award-Winning Author | I Help Entrepreneurs Create Physical and Digital Products that Make Meaning and Money



    Richie Norton is the award-winning, bestselling author of the book The Power of Starting Something Stupid (in 10+ languages) and Résumés Are Dead & What to Do About It. In 2019, Richie was named one of the world’s top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx & Google Startup Grind) & serial entrepreneur.

    Richie is the founder of Global Consulting Circle, creating/scaling business models for venture-backed startups. He is the Co-Founder of Prouduct — helping entrepreneurs go from idea to market full service w/ global sourcing & end to end supply chain. Norton founded Edit.Today — a multinational video editing service for vloggers. Millions of entrepreneurial-minded people study Norton’s work & blended learning, modular educational programs (self-directed learning courses, masterminds, podcasts, articles, keynotes, interviews, books, mentoring, university lectures). Executives & celebrities alike seek out Richie to create new value-based products/experiences for their audiences.

    Richie is featured in Forbes, Businessweek, Entrepreneur, HuffPo, Inc., etc., etc., etc. The 2013 San Francisco Book Festival awarded The Power of Starting Something Stupid first in business & grand prize winner overall. At age 29, Pacific Business News recognized Richie as one of the Top Forty Under 40 “best & brightest young businessmen” in Hawaii.

    Richie founded a mentor capital org to help end poverty & establish the Willes Center for International Entrepreneurship — where he serves on the Mentor Venture Capital Board at BYU Hawaii. Richie is published in the Journal of Microfinance & is a ChangeAid Award winner for “outstanding accomplishment in international development, international relations, humanitarian aid and academic achievement.”

    Richie received his MBA from the world’s #1 ranked international business school, Thunderbird School of Global Management. Richie is happily married, has four boys and lives on the North Shore of Oahu, Hawaii.