The diagram above is from Jim Bunch’s company, The Ultimate Game of Life . I was initially introduced to the idea that our life is made up of environments in a conversation I had with Jim on the Unmistakable Creative about designing environments for optimal performance and creativity.

When you view everything, not just your physical space, but the people you talk to, the information you consume, the clothes you wear, and the food you eat as environments, you develop both a heightened sense of awareness and sensitivity to the impact of those environments. You become ruthless about upgrading the quality of those environments.

If you’d like to follow along this article while doing an audit of your own 9 environments, you can download it here.

1. Physical

When most of us think of environments, the first thing we think of is our physical environment. This includes the spaces we live or work in, the cars we drive, the clothes we wear and even the devices we use.

Get Rid of Things You Don’t Love

Shortly after I learned about the concept of environments from Jim Bunch, I stumbled upon Marie Kondo’s book The Life-Changing Magic of Tidying Up. What appears on the surface to be a book about getting organized is really a book about upgrading the environments in your life by making space for new things. Marie Kondo’s clients have lost weight, earned more money, etc, etc. Her simple filter for whether or not something should be kept was “does this item spark joy?”

My first stop in tidying up my own life was my bookshelf.

Over the years, I had purchased and received many books. Most of the books that didn’t spark joy were about social media marketing. I got rid of them. The majority of the books that were left were published by Penguin. A few days later my editor at Penguin contacted me about writing a book with them. It might just be a bizarre coincidence, but after that, I was sold on the impact of environments on my life.

Keep Your Car Spotless

Earlier this year I decided to trade in my car for a new one. When I drove it off the lot, I felt was if the weight of the world had been lifted off my shoulders. I’d never realized how many negative memories I had associated with my old car. I’d purchased it one of the worst years of my life.

One thing I learned from Jim was the power of keeping your car immaculate. Let’s face it. When you sit down in a car that’s clean, you just feel better about everything. That was the end of receipts, wrappers, etc. This isn’t hard to implement. Anytime you stop at a gas station, toss whatever should be trashed. With the amount of time you spend in your car, it’s kind of a no brainer to keep it spotless.

Eliminate Tolerations

Finally, think about how annoying it is when you crack your iPhone screen and use it like that for days. In the work that Jim Bunch does, this is referred to as a toleration. Tolerations drain energy from our physical environment. The value of a nice notebook or a new Macbook isn’t just in the fact that you have something that looks nice. It literally impacts how you feel.

  • Make the wallpaper on your laptop a vision board
  • Use a tool like HiddenMe to have a clear desktop

The upgrade of my wardrobe has been kind of a work in progress until I heard some things that really convinced me of the virtues of dressing better.

Dress Better

My friend Mike Harrington said “It’s probably best to dress better when you get on a flight. You never know who you’re going to meet at the airport. In his book The Last Safe Investment, which also is about environments Michael Ellsberg says the following

When you look better, you feel better about yourself. Feeling better about yourself gives you more confidence, which in turn makes you appear attractive…

In many tech companies in Silicon Valley, for example, there is casual anything goes attitude toward style and self-presentation at work. However, just because you can show up to work unshaven in a hoodie and shorts doesn’t mean you should. We all have a superficial side, and to imagine that the people who have influence over your career (including your customers, if you’re in business), are not making superficial judgments about you, based on your appearance, is to assume too much.

The clothes you wear touch your body every day. You see yourself in them when you look in the mirror. And others see you in them when you’re out and about in the world. So it makes all the sense in the world that you would only buy and wear things that you absolutely love.

Remove Associations to Your Past

Last but not least my business partner Brian Koehn talked about how many items in our lives create subconscious associations to our past. I tossed out shirts, shoes, and jeans from a particularly dark chapter of my life and ordered new ones.

2. Body

The next environment that we deal with is our physical body. I’m not a nutrition or fitness expert, but if you spend a few straight days going to the gym, you’ll be convinced of the virtues of exercise. Add eating well into that and you’ll be amazed what happens to your productivity and creativity.

For additional information on upgrading this environment, check out any of the following websites.


Our memetic environments consist of the books we read, the podcasts we listen to, the websites we visit, and all of the information we consume. This is why I say you have to treat the information that you consume like the food you eat.

The reason I don’t engage with commenters who hate my work is because doing so would be toxic to my memetic environment. This is also a pattern I’ve observed in other prolific creators. The same energy spent debating somebody who hates my work could be put into creating something for a person who loves it.


I’m not religious. My main issue with religion is that is time-consuming, especially if you’re Indian. If you’ve been to an Indian wedding you know this. And if you’re not Indian but were invited, you should know the ceremony was shortened because of your presence. Keep attending your Indian friends’ weddings.

That being said I am spiritual. I do believe that there is some greater force than ourselves. And I do believe there is value in a strong spiritual environment. My spiritual practice centers around surfing. The ocean is my church.

After years of trying, I finally developed a meditation habit. One of my mentors used to be incredibly reactive. In the time I’ve know him, I’ve witnessed an incredible ability to remain calm in high stakes situations. He attributes this to a daily meditation practice.

Whatever that is for you, whether it’s in the form of religion or philosophy, I think that’s a good thing.A spiritual environment that’s in good condition keeps us grounded.


Your financial environment is exactly what you might imagine it to be. Your bank accounts, your investments, etc. etc. Even though I spend quite a bit of time thinking about the financial environment in my life, I’m not qualified to tell you how to upgrade yours. Below I’ve listed resources that I’ve been exposed to from my friends.

Understand That Money is a Story

“Money is a story. It’s a story for peasants who make 3 dollars a day and for investment bankers who make 3 dollars a second — Seth Godin

All of us have a money story that has been shaped by the experiences we’ve had with money. Some people see it as a scarce resource that they have to work extremely hard for, while other see it as an abundant resource. Fortunately there are some ways to start changing your story about money, and making a shit from scarcity to abundance.

Tip Well: A couple of days ago I was with my friend Joseph Logan who told me to spend a week leaving 10 dollar tips for everyone regardless of the size of my tab. So I ordered a 6 dollar coffee and left a 10 dollar tip. As Seth once said “you can’t be a person who tips 20 dollars on a 6 dollar cup of coffee and still has the same narrative about money.” Anytime I do a speaking gig, I always tip the valets or staff far more than I normally would.

Give some of it away: People often think they have to wait until they have money to be generous. My friend Bushra Azhar’s first job paid the equivalent of 10 dollars a month in Pakistan and she still gave a way 10% of her check. Today she makes more than 10,000 dollars a month and still donates 10%. When I asked her about it, she said “you’re either the person who gives 10% or receives 10%. I decided early on I’d rather be the first.”

Often this is the environment we want to improve the most. If there’s one thing Jim Bunch taught me it was to work on the environments that you could immediately make upgrades to.

Below you’ll find a short video that my business partner Brian recorded about money stories.


The people you surround yourself with can either be the rise or fall of your career — Dr. Dre

The people that we spend our time with, our friends, our relatives, and our co-workers have a profound impact on our lives.

  • If they’re toxic and constantly negative, they will hold us back.
  • If they’re resentful, envious, or jealous they will hold us back
  • If they’re condescending, they will hold us back

I have friends who unfollow anybody who is constantly negative on social media. In some cases, they go so far as to banish them completely. Be the Soup Nazi of positive energy when it comes to your relationships.

Sometimes these people are the ones closest to us. So we can’t exactly cut them off with no explanation. Fortunately, there’s a way to deal with them. In her book Broadcasting Happiness, Michelle Gielan dedicates an entire chapter to this. One example is what she describes as a strategic retreat

A retreat may be cowardly, but a strategic retreat is courageous and can help creation conditions for a better relationship later on. Strategic retreats have long been used to win battles. In this sense, can use it to defeat the ill effects of someone else’s toxicity. A strategic retreat allows you the chance to regroup and reenter the fray stronger than ever. — Michelle Gielan

When you remove toxic people from your life, you’ll be amazed at how much energy you gain. It’s like lifting the weight of the world off your shoulders.

As my friend Benjamin P. Hardy says “Leaving the safety and comfort of your previous shell can be terrifying. But holding on to behaviors, beliefs, and even relationships that no longer make sense halts your personal evolution.”

7. Network

I view my network as an extension of the relationship environment. Every single day we are immersed in various environments known as networks, communities, and tribes.

  • Medium is a network of writers and readers
  • Facebook is a network
  • Twitter is a network
  • You and your co-workers are a network

All of the networks you participate in online are a digital environment. With the internet, we have more ability than any other time in history to shape our network. Make a list of all the interesting and influential people you’d like to learn from and follow them on twitter. You’ll learn what they’re working on, who they’re connected to, and what books they’re reading.

For example, I followed Chris Sacca after his appearance on the Tim Ferriss podcast. Then he retweeted the reading list of John Collison at Stripe. As a result I’ve been exposed to the ideas of two smart people without knowing them personally.

8. Nature

Nature is an environment we interact and deal with on a daily basis. When we spend our days going to work when it’s still dark, breathing recycled air, and then leaving when it’s dark, it’s terrible for us. Immersing yourself in nature in some way or another on a daily basis is essential for your physical, mental and emotional health.

Consider taking up an outdoor hobby like surfing, snowboarding or hiking. It beats the hell out of being someone who stays out drinking until 2am. I can tell you that from experience.

When you have meetings, consider doing a walking meeting. Mark Zuckerberg, Steve Jobs, and many others conduct walking meetings. In his post about why successful people spend 10 hours a week just thinking Brian Scudamore even talked about walking in nature.

If you live in a location where the weather doesn’t permit you to be outside too much, consider taking a short walk. Just get up from your desk and breath some fresh air.

9. Self

The self environment is your personality, your strengths, your weakness and everything that makes up who you are as a person. There are several ways that you can begin to make upgrades of your self environment.

  • See a therapist: For a long time, I thought therapy was only for crazy people. But the more I heard people like Jerry Colonna, friends of mine and several others talk about it, the more convinced I was of its value.
  • Work with a coach: If you haven’t seen the show Billions I can’t recommend it enough. At first, I thought it was weird that a hedge fund would have a performance psychologist on their staff. Then my business partner Brian said, “when you’re dealing with that much money just think of the difference a two percent improvement in performance could make.”

There are also a number of different personality assessments that you can take:

If you’d like to do a self-audit of your environments to understand exactly how your own 9 environments are helping or sabotaging your growth, sign up hereand I’ll send it over.

All The Environments are Interrelated

You can’t upgrade one environment and not it have it affect the others. If you upgrade one environment it will send a ripple through all the others. — Jim Bunch

When you read through all of those environments above two things will probably run through your mind-

  1. I need to upgrade every environment now
  2. Holy shit that’s a lot to digest

Much like changing habits, your best bet is to attempt this one at a time.

For example, if you start exercising regular, and lose weight, you start to feel better, and your self environment gets upgraded because of the body environment upgrade. In their book The Last Safe Investment Michael Ellsberg and Bryan Franklin make a similar argument

Take any component of the system, and by improving it, you positively impact all of the other components.

A few months ago I bought a pair of Beats Headphones for 99 bucks. On the surface what seemed like conspicuous consumption was one of the best investments I’ve made in my productivity. Given that I am a writer who works from coffee shops on occasions, they were more of an investment than an impulse purchase.

There are many things that might appear to be conspicuous consumption but might actually be an investment in your success.

When there is a premium on peak performance, such as toward the end of an important project; right before a big meeting, pitch or public talk; or in the midst of a big deadline; investing in massage, private yoga sessions, acupuncture, or a trip to the spa can yield very large systemic returns. These are what we would call high-leverage periods of time, where performance increases of 5 to 10 percent can yield a huge difference in the outcome of your earnings or performance that year.- Michael Ellsberg

As Tim Ferris once said to me , “what makes someone truly wealth is not just money, but holistically having the life you want.”

Upgrading your environments can have a profound impact on your life. If you’d like to do a self-audit of your environments to understand exactly how your own 9 environments are helping or sabotaging your growth, sign up here and I’ll send it over.