You have a great idea for an online program, now for the hard part…

Pricing it.

Is $497 a good price tag? How about $997? What about $47 or even $1997? Trust us when we say this, we understand how hard this part of the process is.

From our experiences, it can be easy to undervalue yourself. Settling for a lower price tag may seem easier to sell more people on, but it’s not as effective as you may think.

Most low ticket programs range from $47 to $497. At that rate, you’ll have to enroll a decent amount of students to start seeing healthy profits, and you’ll have to work extra hard to generate enough revenue from student enrollments to outpace your ad spend.

Sure, you may enroll 20 students in a week at $297 totaling around $6,000, but how dedicated will they be to your program? With such a minimal investment, chances are they won’t give your program everything they have and will thus be dissatisfied with the result.

Now, flip to high ticket. High ticket programs range from $3,000 to $10,000, with $5,000 being a sweet spot. With all of that effort you spent enrolling 20 students at $297, you can generate a similar amount of revenue with just one enrolled student.

Sure, getting that one student will be more difficult, but here’s what will happen:

  • They’ll develop a deep sense of trust and connection with you based on your phone call to sell them on the program,
  • They will go ALL IN on your program because they have a good amount of money invested,
  • They’ll STILL see a positive ROI with your program, because the results you’ll be able to deliver to them will far exceed the price of admission,
  • You will be able to put a lot more focus and attention into them and their progress,
  • And they will be a TREMENDOUS testimonial once they come out on the other side!
  • Not to mention, you need a few closes at a time to outpace your marketing budget and generate profits. Once you start enrolling students by the handful, you’ll REALLY be rolling.

As the expert you are, never undervalue your services. There are people out there that really need what you have to teach them, and someone that isn’t willing to invest a decent chunk of change into your program probably isn’t cut out for it in the first place.

As we’ve seen time and time again, the high ticket approach really does work. Have confidence in yourself and your offer, and you’ll be thanking yourself later.

If you’re interested in learning more, be sure to stay up to date with our social media channels and read our frequently posted blogs filled with free content and resources.

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  • Andre Haykal Jr

    CEO @ KnowledgeX

    I am a lifelong student and follower of Jesus Christ. I believe that when you push yourself to seek discomfort, you will experience the best that God's life has to offer. I am currently in my senior year of college, pursuing a degree in Business Administration & Marketing from Binghamton University’s School of Management. I am also the Co-Founder of KnowledgeX ( KnowledgeX is a consulting agency based out of Binghamton, New York that is known for The Client Attraction Machine™, an 8-week online group coaching program that helps B2B service providers generate a steady flow of calls booked with pre-qualified high ticket buyers on autopilot without spending a penny on ads. ————————————————————— What Do I Do? Outside of being both a full-time college student and a full-time CEO, I co-host a top 100 business podcast called Real Talk University and I am also the author of an Amazon bestselling book, What They Won’t Teach You. ————————————————————— What is KnowledgeX? As business professionals, we understand that our revenue is a direct proportion of how many prospects we are making an offer to. That's why we’ve created The Client Attraction Machine™ to help solve your lead generation problems for good with this 8-week interactive online program. Here's how we help: 1. Fill your calendar with 50+ sales calls every month 2. Attract high ticket buyers that are pre-qualified 3. Do all this on autopilot with $0 in ad spend Enroll in The Client Attraction Machine™ 8-week program today, and you'll never have to worry about where your next client is coming from AGAIN. To sign-up for The Client Attraction Machine™ 8-week program, message me directly or email me at [email protected] ————————————————————— If you've made it this far, THANK YOU! Follow me on here and reach out anytime, I’d love to connect. Email: [email protected] Website: My Book: Instagram & Twitter: @andrehaykaljr