“Real estate isn’t just about transactions; it’s about building relationships, understanding people’s dreams, and guiding them to make one of the most important decisions of their lives. Trust and communication are the foundations that turn a house into a home.”
– Joe Friesen
In the ever-changing world of real estate, finding the right agent can make all the difference between a smooth, successful home-buying experience and a stressful one. Today, we’re excited to introduce Joe Friesen, a seasoned real estate agent based in southeast Manitoba who has built a reputation for his deep commitment to understanding his client’s needs and guiding them through one of life’s most significant decisions. With nearly 12 years of experience and a passion for helping people find their dream homes, Joe believes in the power of trust and consistency in the real estate process.
In this insightful interview, Joe shares his expertise on why sticking with one agent is crucial, how to navigate the complexities of the market, and the key characteristics to look for in a real estate professional. Whether you’re a first-time homebuyer or a seasoned investor, Joe’s advice is sure to provide valuable guidance on your real estate journey.
Thank you so much for joining us! Our readers would love to get to know you a bit better. Can you tell us a bit about your backstory?
Hey Stacey, it’s great to be here. My name is Joe Friesen, and I’m a real estate agent based in southeast Manitoba. I’ve been married for nearly 12 years, and my wife and I have two amazing kids who keep life interesting. My journey into real estate started with a deep passion for helping people find a place they can truly call home. For me, it’s not just about buying and selling properties—it’s about understanding what makes a home special for each person. I get to be part of one of the most important decisions in people’s lives, and that’s something I find incredibly rewarding.
You mentioned that it’s crucial for buyers to stick with one real estate agent throughout the process. Can you explain why that’s so important?
Absolutely. Think of it like dating—if you keep jumping from person to person, you never really get to know anyone well enough to build a strong connection. The same thing happens in real estate. When you work with multiple agents, none of them get the chance to truly understand your needs, preferences, and long-term goals. But when you stick with one agent, they start to pick up on the little details that make a big difference. They learn what excites you, what worries you, and what your ultimate vision is for your new home. This deeper understanding helps them find the perfect match for you rather than just showing you random houses. It’s about building a partnership where your agent becomes your biggest advocate.
What are some potential downsides of working with multiple agents?
When you’re working with several agents, it’s like trying to juggle too many balls at once—eventually, something’s going to drop. Each agent only has a fragmented understanding of what you’re looking for, which can lead to confusion and missed opportunities. It’s frustrating because you’re constantly starting over with each new agent, explaining your needs again and again. Plus, the lack of consistent communication can result in misaligned strategies and even cause you to miss out on the perfect property. On the other hand, when you stick with one agent, they can create a cohesive strategy that’s focused on your specific needs. It streamlines the entire process, making it less stressful and more enjoyable.
Real estate can be a long process, sometimes taking years to find the right home. How does sticking with one agent benefit the buyer in the long run?
Sticking with one agent is like having a dedicated coach who’s with you through every step of a marathon. They get to know your pace, your strengths, and the challenges you’re likely to face along the way. The home-buying journey can have its ups and downs, and having someone who understands your goals from start to finish is invaluable. Your agent can guide you through the tough times, celebrate the wins with you, and make sure you don’t lose sight of what’s most important. They’re not just helping you find a house—they’re helping you build your future. This long-term relationship means your agent is fully invested in your success, which can make all the difference in finding the right home.
What characteristics should someone look for in a real estate agent?
Trust is everything. You need to feel that your agent is genuinely looking out for your best interests, not just trying to close a deal. Look for someone who is honest and straightforward and who gives you the real picture of the market without sugarcoating things. Communication is another key trait—your agent should be someone who keeps you in the loop, checks in regularly and is always available to answer your questions. Proactivity is also crucial. A good agent doesn’t just react to situations; they anticipate them and come up with solutions before problems even arise. And finally, passion. You want an agent who loves what they do because that enthusiasm will translate into their work and ultimately into your experience.
For first-time homebuyers, the process can be daunting. What advice do you have for them?
Don’t be afraid to ask a million questions—there’s no such thing as a stupid question in real estate. This is likely the biggest investment you’ll ever make, so it’s important to understand every part of the process. Find an agent you trust and stick with them. They’ll help you navigate the complexities of buying your first home, from finding a good mortgage broker to understanding your financial situation and creating a realistic plan. And remember, this isn’t a race. It’s okay to take your time, do your research, and make sure you’re comfortable with every decision you make. Your first home should be a place you’re excited about, not something you rush into.
How can first-time buyers build confidence in themselves during this process?
Confidence comes from knowledge and preparation. The more you know about the process, the more comfortable you’ll feel. A good agent will take the time to explain each step, set realistic expectations, and give you the tools you need to make informed decisions. It’s also about having the right support system—knowing that your agent has your back and is there to guide you through the process can make a huge difference. And remember, it’s okay to take things one step at a time. You don’t have to know everything right away. As you go through the process, you’ll learn, you’ll grow, and your confidence will naturally build.
How does working with one agent help in negotiating the best deal?
When an agent knows you well, they can negotiate with your best interests in mind. They understand what’s most important to you—whether it’s getting the best price, securing specific terms, or finding a home with certain features. This insight allows them to tailor their negotiation strategy to align with your goals. Plus, when your agent has a good relationship with the seller’s agent, it can make the negotiation process smoother and more successful. They can present your offer in the best light and navigate any counteroffers with a clear understanding of what you’re willing to compromise on and what’s non-negotiable. It’s all about having an advocate who’s fully committed to getting you the best possible outcome.
What’s your take on home inspections? Are they worth the investment?
Absolutely. A home inspection is like a check-up for a house—it helps you understand the property’s condition before you commit to buying it. Even if a home looks perfect on the surface, there could be underlying issues that aren’t immediately obvious, like structural problems, electrical issues, or plumbing concerns. An inspection gives you peace of mind, knowing exactly what you’re getting into. If any issues are found, you can use that information to renegotiate the price or ask the seller to make repairs before closing. It’s a small investment that can save you a lot of money and headaches in the long run.
How do you handle situations where a buyer becomes indecisive or fearful during the process?
Buying a home is a big deal, and it’s completely normal to feel unsure at times. When a buyer becomes indecisive or fearful, the first thing I do is encourage them to take a step back and breathe. We revisit their goals and priorities to make sure they’re still on track. Sometimes, it’s just a matter of needing more information or time to think things through. I also remind my clients that it’s okay to take their time—there’s no need to rush into a decision if they’re not ready. Open communication is key here. By talking through their concerns, we can often find a path forward that feels right for them.
In your experience, what is the biggest mistake buyers make when choosing a real estate agent?
One of the biggest mistakes is choosing an agent who is more focused on closing the deal quickly than on truly understanding the client’s needs. It’s easy to go with the first agent you meet, especially if they seem confident and eager, but it’s important to find someone who listens to you and takes the time to get to know what you’re looking for. A good agent should ask a lot of questions about your needs, budget, and long-term plans. They should also be patient and willing to walk you through the process at your own pace. Trust your gut—if something feels off, it’s okay to keep looking until you find the right fit. After all, this is a partnership, and you want to work with someone who is fully aligned with your goals.
What should buyers do if they feel like they’re not clicking with their agent?
If you’re not clicking with your agent, don’t be afraid to address it. Have an honest conversation about what’s not working. Sometimes, it’s just a matter of miscommunication or needing more clarity on certain aspects of the process. However, if after talking things through, you still feel like it’s not a good fit, it’s better to part ways and find someone who aligns with your expectations. Real estate is a personal experience, and you need to feel comfortable and confident with your agent. There’s no harm in seeking out someone else who might better understand your needs and style. Remember, your agent is there to serve you, and if you’re not getting the support or connection you need, it’s absolutely okay to move on.
Can you share a success story where sticking with one agent made all the difference?
Certainly. I had a client who was initially hesitant about sticking with one agent. They had worked with several agents before and felt like they weren’t getting the results they wanted. When they came to me, we had an honest conversation about their frustrations and what they were really looking for. We decided to work together exclusively, and over the next several months, we built a strong relationship. I got to know their preferences, their deal-breakers, and their long-term goals. Eventually, we found a home that checked all their boxes, and because I knew exactly what they wanted, I was able to act quickly to secure it for them. They were so relieved and grateful, and they told me afterward that they never would have found the perfect home if they hadn’t decided to stick with one agent who truly understood them. It was a great reminder of the power of consistency and trust in the real estate process.
You’ve mentioned the importance of trust and relationship-building with your clients. How do you establish that trust early on in the process?
Trust is built through transparency and consistent communication. From the very first meeting, I make it clear that my goal is to understand my clients’ needs and prioritize their best interests. I’m upfront about the process, potential challenges, and what they can expect. By being reliable and delivering on my promises, trust naturally develops. It’s about showing clients that they can rely on me—not just in the good times but when things get tough. Over time, this trust grows into a strong relationship where clients feel confident that I’m fully committed to helping them achieve their goals.
How do you stay updated on the latest trends and changes in the real estate market to better serve your clients?
The real estate market is constantly evolving, and staying informed is essential to providing the best possible service to my clients. I’m committed to continuous learning, which means regularly attending seminars, webinars, and training sessions to stay ahead of the curve. I also actively participate in real estate networks and forums where industry professionals share their insights and experiences. These interactions are invaluable, as they allow me to learn from others, gain different perspectives, and stay on top of the latest developments. Beyond that, I make it a habit to read market reports, analyze data trends, and keep an eye on local and national economic indicators that might impact the real estate market. This ongoing education allows me to offer my clients informed, up-to-date advice, helping them make the best decisions in a dynamic market. In this industry, knowledge is power, and I’m committed to continuously expanding my expertise to better serve my clients.
Can you discuss the importance of location when buying a home and how you help your clients evaluate it?
The old saying in real estate is “location, location, location,” and for good reason. Location can greatly influence not just the current value of a property but its future appreciation as well. When I work with clients, I start by understanding their lifestyle needs and long-term plans. Are they commuting to work? Do they have children or plan to? Do they want access to certain amenities like parks, restaurants, or public transportation? All these factors play a role in determining the ideal location for their new home.
I also consider the neighborhood’s future potential by researching trends such as upcoming developments, changes in infrastructure, and shifts in the local economy. Providing clients with this comprehensive information allows them to make a well-rounded decision that takes into account both their immediate needs and future aspirations. Ultimately, the goal is to find a location that not only suits their current lifestyle but also sets them up for future success and happiness.
What advice would you give to someone who is thinking about investing in real estate as a way to build wealth?
Real estate has long been one of the most reliable ways to build wealth, but it’s not something to dive into without careful consideration. My first piece of advice is to do your homework. Understand the market, the different types of real estate investments available, and what kind of return you can realistically expect. It’s also wise to consult with a financial advisor who can help you understand how real estate fits into your broader financial picture and advise you on tax implications and financing options. If you’re new to real estate investing, I recommend starting small. Consider purchasing a rental property that can provide you with a steady income while you learn the ropes. As you gain experience and confidence, you can gradually expand your portfolio. Real estate investing is a marathon, not a sprint. It requires patience, perseverance, and a willingness to learn. But if done correctly, it can be a powerful tool for building long-term wealth and financial security.
How do you handle situations where a client’s dream home is slightly out of their budget? Do you have strategies to help them still achieve their goals?
It’s not uncommon for clients to fall in love with a home that’s just outside their budget. When this happens, it’s important to take a step back and explore all the options. Sometimes, a similar home in a neighboring area might be more affordable, or there could be financing options that help bridge the gap. I also encourage clients to think about their must-haves versus nice-to-haves. Are there features they’re willing to compromise on to stay within budget? For example, maybe a slightly smaller lot or fewer upgrades could make the dream home more attainable. The key is to balance the emotional aspect of home buying with financial practicality. I work closely with my clients to help them find solutions that align with both their dreams and their financial reality. At the end of the day, it’s about finding a home that makes them happy without causing financial strain.
Before we wrap up, do you have any final piece of advice for our readers, especially those who might be feeling overwhelmed by the idea of buying or selling a home?
The process of buying or selling a home can be overwhelming, especially with the myriad of decisions that need to be made. My advice is to approach the process with patience and care. Don’t feel pressured to make a decision before you’re ready. It’s essential to take the time to really consider what you want and need in a home and to ensure that your decision aligns with your long-term goals. Trust your instincts—if something doesn’t feel right, it’s okay to take a step back and reassess. Also, don’t underestimate the value of working with a good real estate agent. A knowledgeable and dedicated agent will guide you through the process, provide valuable insights, and ensure that your best interests are always the top priority. Buying a home is more than just a transaction; it’s about finding a place where you can create a life and that’s worth taking the time to get right.
Finally, how can our readers further follow your work online?
I believe in being accessible and available to my clients wherever they are, which is why I maintain an active presence across various social media platforms. Whether on Instagram, Facebook, LinkedIn, or even TikTok, you can connect with me, ask questions, and stay updated on the latest real estate trends and tips. I also recognize that real estate is a deeply personal process, so if you prefer a more direct form of communication, I’m always reachable via phone or text. My goal is to be there for you every step of the way, no matter how you choose to reach out.
Thank you so much, Joe. This has been an incredibly insightful conversation, and I’m sure our readers will benefit greatly from your advice.
Thank you, Stacey. It was a pleasure being here. I’m looking forward to our next discussion.
