I have a friend who is a BFD in her industry; she’s a big shot, yet (unnecessarily) modest about it.

I’ve admired and watched her career progress over the last 18 years.

She started off as an intern for one of the most powerful men in her business and became his protégé before earning a spot as a leader in her own right.

This was no simple feat.

She’s one of a few women in her field and has endured her share of difficult personalities, sexism and egos.

In spite of the inherent challenges in her competitive industry, she’s always approached her career strategically, on her own terms and a bit differently than everyone else in her field.

❌ She doesn’t look or act like most of her peers.

❌ She committed to a disciplined business model, brand and approach from the beginning, turning down clients who weren’t the right fit, even when that meant leaving money on the table.

❌ She’s made her family a big focus when her colleagues spent most of their time on the road.

❌ For nearly two decades she kept a low profile, working hard behind the scenes to learn ALL facets of her business and cultivate strong, rich relationships.

This was all intentional.

She spent time in the weeds and invested in her relationships early on so she could gain deep expertise, respect and credibility.

Now, two decades later, her confidence is unshakeable.

She knows her shit.

She knows the right people.

And everyone in the industry knows this.

So she’s ready to make her next big move – disrupting her industry.

As she told me about her plans last week, I was impressed.

Not only did she come up with a brilliant new business model, but she had no fear about embarking on this venture.

She had total confidence.

Confidence that had been hard-earned after years of grinding, hustling and patiently observing the ecosystem around her.

My friend will tell you that she isn’t the smartest person in the room. She doesn’t seek attention. She’s not looking to get credit. She’s not a risk-taker.

Nonetheless, she’s reached the tipping point where her strategic vision and the confidence she’s built over two decades have intersected to propel her to the next level.

Because of this she is:

✅ Creating a differentiated value proposition for her new venture.

✅ Enjoying the first mover advantage for her innovative new business.

Her vision doesn’t stop there though. She knows where she’s going even after this next venture succeeds.

Like other disruptors, innovators and creators, she’s used this process:

? Step 1: Humbly learn your craft, identify mentors and drive towards excellence.

? Step 2: Build your personal brand by doing things in your own unique way and consistently deliver on your strengths.

? Step 3: Identify market inefficiencies and gaps and innovate to disrupt the status quo.

This method takes vision, persistence and serious confidence.

My friend’s path is not for everyone.

But I’m sharing her story to inspire you to think differently – to think bigger and more strategically.

? Where could you be innovating?

? Where are the opportunities for you to add value?

? Where can you excel by doing things YOUR way?

? And who are you learning from?

My friend didn’t get here all alone. She had mentors, coaches and a diverse support system.

Who do you have to support you?

Helping entrepreneurs and corporate professionals strategize on their businesses and careers is my sweet spot.

I’ve worked with hundreds of start-ups and individuals to help them launch new products, services and careers.

I know what works and the common pitfalls that can slow you down or completely halt any forward progress.

If you’re interested in learning how I can support you in taking your business or career to the next level, email me and we’ll set up some time to chat.

Originally published at www.mosaicgrowth.com


  • Elena Lipson

    Principal and Founder, Mosaic Growth Partners

    My 20 years of consulting and coaching experience has afforded me an inside look at how different organizations operate and what it takes to succeed. I spent the majority of my career as a healthcare strategy and change management consultant, serving federal, commercial and non-profit clients and mentoring emerging companies. I've had the privilege of working with hundreds of companies in the digital health and life sciences industry, supporting projects on consumer and patient engagement; telehealth; health and wellness; caregiving and independent living; and innovations in gene therapy, medical devices, rare disease drug development and AI-driven digital therapeutics and diagnostics. In 2015, I founded Mosaic Growth Partners, a consulting and coaching firm based in Washington, D.C., to help my clients develop new solutions for growth. I support clients in the digital health and life sciences industry with strategic and operational planning, commercializing new products and services, and workshop facilitation. I also coach professional women to take control of their careers and build professional lives that are congruent with their personal aspirations and natural talents. For professional women, I offer digital, group and 1:1 executive coaching programs. Prior to founding Mosaic Growth Partners, I led AARP Services' business development efforts in health and caregiving. At AARP, I was responsible for securing strategic partnerships, developing new business models and serving as an innovation champion. In this role, I built deep market knowledge and a strong industry network by working with hundreds of emerging and established companies. I also spent nearly 10 years as a management consultant, primarily with Deloitte Consulting, where I led strategy, human capital and technology engagements for federal health clients and the Deloitte Center for Health Solutions. I also led sales and capture strategy, teaming, strategic business development and client excellence for the Department of Defense Military Health System account. I'm a Project Management Professional and a certified Agile Scrum Master. I graduated with a Master of Public Policy from American University and a B.A. in Political Science with High Honors from the University of Michigan.