From the time the seed of an idea begins germinating in your mind until the time it produces fruit is a challenging time. Like a plant, your concept needs attention and care, and it must be nurtured continuously. Even the slightest neglect will result in a failure to reach its fruition.

That’s the main thing no one tells you about starting a business. Nothing happens without your considered input and effort because the only way you can get a company to succeed is through hard work and dedication.

Here are some other things no one tells you when you decide to launch your own business:

Don’t wait for someone else to pave the way for you

If you’re hanging around waiting for somebody to give you permission to go ahead and follow your dream, you’ll die waiting. When you tell people that you want to start a business, remember that the onus is on you to do it.

It’s important to consult your loved ones before you enter a new business venture so that you know you have their unconditional support. The startup phase may be a financial challenge, and everyone you love needs to be onboard.

Be prepared for a host of naysayers who will tell you that your idea isn’t good enough, or you haven’t got what it takes to succeed. They might not be saying it with bad intentions, but their words can make you hesitate. Have faith in yourself and your idea and leave the people who don’t believe in you in the past.

You’re good enough to start, but that doesn’t mean you’re good enough to win. Winning comes with hard work and determination, and this is the case with any successful business venture. Don’t fall for the stories that talk about overnight success and millions in revenues. A lot of work went into these companies behind the scenes before their launch.

Human resources are your greatest asset

Don’t give in to the temptation to give your brother-in-law’s friend’s kid a job at your business because he’s unemployed and you need help. It is a decision you are likely to regret for a long time afterward.

Focus your hiring on your startup’s needs, and look for people who are qualified for the job and will be a good fit for your organization. You can purchase the HRMS software to help you with your growing staffing needs.

Make yourself a priority

Many new business owners burn out during the startup process because they’re working too hard and not being kind to themselves. As much as this company is your baby, and you want to spend every waking hour on it, you have to look after your physical and emotional well-being, as well.

Guard your calendar and make sure you allocate time away from work so that you maintain a healthy work-life balance. Be realistic about how much time you can devote to the business and how much time you need for yourself and your family.

Don’t have too many non-negotiables

If you are too rigid in your strategy, you’re going to run into plenty of obstacles while you start your business. Your strategy must make accommodations for the fact that not everything is going to work out the way you’d hoped.

Naturally, there will be some non-negotiables that you cannot be prepared to budge on. Examples include working with suppliers who use child labor, environmentally unfriendly practices or have questionable business ethics. Set these non-negotiables out when you draw up your business plan. Include other deal-breakers and just how far you are prepared to go in being flexible about them.


  • Bonnie is a Certified Life Coach. She received a Master's Degree in Psychology from the University of Chicago. She works to identify imbalances and deficiencies and create individualized therapies to improve overall health and wellness.