To me, writing isn’t about writing; it’s about listening.

Observing.

Questioning.

Being insanely curious.

Empathetic.

Having an insatiable desire for knowledge, wanting to learn more and dive deeper to unearth new ideas and experiences.

To discover out-of-this-world places.

To shine a light on amazing, everyday people who don’t yet realize their brilliance. It’s about finding synergies between seemingly disparate things to create something even better.

It’s about challenging perceptions and being open to infinite possibilities.

It’s about being inspired and aspiring to inspire others.

It’s about the thinkers, the dreamers, the misfits, and the creatives who bravely choose to blaze new trails.

It’s about positive transformation.

It’s about communicating.

It’s about collaborating.

It’s about sharing.

And more than anything, it’s about the awesome power of connection.

So really, for me, it’s all about YOU.

Amy Blaschka is a branding and positioning expert who writes highly engaging content for companies and career professionals. She’d be delighted to help you, too.