Today, there are over 3 million tweets every month as a lot of individuals are now shifting to this fun social media platform. It is therefore up to you to take advantage of this tremendously growing number and pass a message on your services and products to the world.
Creating a twitter page is easy. Anyone can do it. It only entails creating an account, uploading your profile photo and creating a bio and there you are; you can start sending your tweets. However, what is not easy is growing the account and making it an actual and useful marketing tool that can help generate leads for your brand. You need to boost your Twitter engagement by sending out tweets every time your business has something new and exciting to your followers. Engage your target audience all the time by creating a robust online presence. Twitter marketing is compelling if done right and here; you will get the tips and tricks on how to make that happen.
Know your target audience
This has to be the first step in all marketing strategies. What exactly does your business offer? You cannot have everything for everyone on twitter, and you, therefore, need to identify a segment of individuals that you wish to reach. Create a strategy to help you deliver value to them by learning their behavior and preference.
Select the right profile photo and bio
Now that you already understand your target group, it is easy to come up with a profile photo, header image and bio that can easily attract them. Remember that all these have to be relevant but fun too. Make the handle easy to recognize and remember. Do not go for a complicated name that nobody will even remember its spelling whenever they wish to tag or search your page. Another tip is to try and keep your username consistent in all social media platforms. Your brand’s name is the best if used as the username to avoid confusing followers. Your bio should entail at most 160 characters. This section aims to showcase the location of your business. Make it unique and exciting by using just a few, sweet sentences.
Make use of twitter tools
Using Twitter can be easy especially if you are only using it to make fun tweets and send messages. However, when it comes to marketing, you need the right tools to make that happen and get the most out of it. You will get over 30 twitter tools for marketing to help you in generating leads, finding industry influencers, assist you in analyzing your competitors, know what is trending, time your tweets, managing your followers, and even better; get tools to help you add images. You need to learn and understand how each of the tools works and how you can use them to have the highest impact on your target audience.
Work on your content
Now, this is everything. You could have a great profile with the best profile photo and bio in the world, but without the right content, your twitter page is bound to be useless. You need to put a lot of effort into writing tweets that are both unique and relevant. Do not go around tweeting about politics while you are actually a clothing brand. The goal is to provide your audience with what they are looking for. Do some research and learn the most searched content based on your products and services to help you come up with resonating tweets. Make it engaging too by first understanding their interests, fears and their needs. How do you do that? Start by reading their tweets so that you can engage with them. Also, with the right tools, you will be able to find what is trending and share it with your followers.
Do not forget to include quality and relevant videos and images. These two makes content even more interesting and kill boredom. Look for fun photos convincing people to try out your services and make short but engaging videos to engage your followers and show them how much you value them.
Use of hashtags
Hashtags are the game changer; they run Twitter. Their purpose is to make sure that as many followers can see your content as possible. Hashtags allow you to categorize your content, such that when you tweet, the message is classified with other relating twitter content. This way, anyone who searches on something that relates to your products, services or brand can find you easily just as they help you find influencers. Note that you need to learn and understand how to use hashtags effectively since misusing them could end up ruining your page.
Work on your timing
You have to tweet at the right time; a time when your post is likely to be seen by most users. Tweets have a short lifespan, and you, therefore, need to research and understand the best time to post them if you want to reach most of your audience and maximize engagement. For starters, try and be consistent. Tweet at least once every day and see how your targets react to it and you can later adjust this after gathering information on how people are engaging with your tweets.
Engage with the users
People will love shopping from you if you show them that you value and appreciate them. The best way to do so is by engaging with them. Respond to their comments and messages, and do it quickly. Do not wait for days to reply to messages because, at this time, they will probably have moved to the next seller. Try and respond within 30 to 60 minutes. Also, follow them, like their posts and if possible, retweet them. Do not forget to tag and mention them in your posts.
If you follow these tips and follow them
attentively, you can rest assured that you will go beyond the basic twitter
account to a marketing pro. Focus on the right strategy and know where to put
your energy and watch twitter help you grow your brand in ways you never thought
of.