Many people are consciously or subconsciously afraid of success.  It can cause people to feel guilty for making money and withdrawing from their importance, thus never truly realizing their worth.

What is your philosophy on success and money?   Is it helping you or keeping you from what you want to achieve in life?

These feelings of guilt often undermine a person’s ability to drive toward achieving personal and professional value and worth. We live in a society (especially among women) where confidence and self-promotion are not always looked upon as positive attributes.

Whether you realize it or not, these feelings affect how you interact with your spouse, kids, peers, direct reports, boss, friends, etc. 

Women tend to be most guilty and have the tendency to downplay their impact, value or role in a situation, especially in professional situations.  In downplaying their impact, it impedes their ability to negotiate for what’s next in their career, promotions, and salary.

The fact is: no one “deserves” to be financially successful.  Deserving something is equivalent to being entitled. We do the work and earn something. When we think we “deserve” something, we stop fighting for it.  Stop expecting life to give you what you think you deserve, when perhaps you haven’t done enough to earn it.

Define for yourself what “doing the work” is, so that you can prove to yourself that you are valuable.  From there, you should be empowered to negotiate on your own behalf to get the fee/salary that you feel you have rightly earned.

For me, guilty as charged….

After much reflection, much of the above was me.  I had a professional epiphany a while back with  lightning bolts coming down, and I realized that I provided more value and was better than my competitors. 

For me, I needed evidence from industry peers that I was good enough.  It took unbiased individuals in a Mastermind Group that were advisors in different geographies to enlighten me. After seeing my business model, I realized that I delivered 3 times what they were providing to their clients for the same money. This evidence was enough to get me fired up to understand my value and bill for what I am worth.

Sometimes it is when we feel most hurt that we are able to realize that we need to change.  It can be frustrating to lose money on a client relationship or watch your peers making significantly more money for doing the same job. 

At what point will you take action to start shifting your mindset to analyze and get the data that you need to fully understand your financial value?

Capitalism is a beautiful thing.  There is nothing wrong with money and financial success.  It’s all in how you view it.

Meredith Moore is a 20-year veteran of the financial advisory industry who specializes in bringing a customized approach to support the highly personal dynamics that govern her clients’ relationship with money and success. She is the recipient of numerous industry awards and a noted speaker and writer focusing on the intersection of power, money, and gender within relationships. Ms. Moore can be reached at

Artisan Financial Strategies, 1125 Cambridge Square, Suite C, Alpharetta, GA 30009 (770) 587-0281. Learn how to take control of your financial life and discover what makes women’s financial planning needs such a unique challenge with our free, white paper:


  • Meredith Moore

    Founder & CEO

    Artisan Financial Strategies: Helping Atlanta’s Leading Families Coordinate Their Financial World

    Tireless worker. Financial Guru. Speaker. Writer. Leader. Personal Growth Junkie. Meredith Moore brings a passion for lifelong learning to her role as Founder and CEO of Artisan Financial Strategies. Clients and colleagues alike appreciate Meredith’s unflagging commitment to empowering others through knowledge; skills and insights that help them meet financial and personal goals. Her boundless drive and curiosity are always evident, whether she’s creating a comprehensive financial plan, working to understand and advance women’s issues or serving as a mentor for other professionals. As someone who’s not only beaten cancer but kicked its ass, Meredith has a growth mindset and firmly believes that perseverance and a methodical approach allow individuals to achieve any goal. In addition to her client service and community leadership, Meredith is a widely respected writer who brings a unique perspective to every topic. Her fresh approach and insightful observations combine with 20 years of professional experience to make Meredith a compelling and sought-after speaker who is able to engage large and small groups with varied backgrounds. She has guest lectured at Georgia Tech’s Scheller College of Business, spoken at the Wall Street Journal’s Women in the Workplace and spoken at multiple international gatherings of financial advisor peers, in addition to numerous local and regional events.      Meredith C. Moore, Registered Representative, offering securities through NYLIFE Securities LLC, Member FINRA/SIPC, A Licensed Insurance Agency. 1125 Cambridge Square, Suite C, Alpharetta, GA 30009 (770) 587-0281. *Financial Adviser offering investment advisory services through Eagle Strategies LLC, A Registered Investment Adviser. NYLIFE Securities LLC and Eagle Strategies LLC are New York Life Companies. Artisan Financial Strategies LLC, is not owned or operated by NYLIFE Securities LLC or its affiliates. **Neither Artisan Financial Strategies LLC nor its advisors provide tax, legal or accounting advice.