I want to talk about breaking the cycle of making decisions based on what you “should” do.

Most people make decisions that way – it’s easier in the short-term.

It requires less thinking about what we really want and what’s right for us and we can kinda go on auto-pilot and just do what we’re expected to do.

I see a lot of lawyers, doctors and housewives who did just that.

They followed traditional paths because that’s what their parents wanted for them.

That’s what they were groomed for.

That’s what they assumed they wanted.

I followed that same logic for the first 15 years of my career too. And even in my personal life until the last few years.

I kept reaching for the next level – the next promotion, the next raise, the next boyfriend.

All because I was building the life that society told me I should strive for.

Things like:

⚡️ Getting the executive position at a prestigious organization.

⚡️ Finding Mr. Right so I could move to the suburbs and have a white picket fence and two kids by the time I turned 35.

The thing is though, as I approached my mid 30s, I started to realize that these weren’t really the things I wanted.

These weren’t the things that made me happy.

What made me happy was freedom.

Freedom to work for myself.

Freedom to be single.

Freedom to travel when and where I wanted.

Freedom to not want children.

Freedom to want a different kind of life than all my friends and family around me.

So, I did it.

I left Corporate America.

I started my own business.

I travel as much as possible.

I basically do whatever I want.

And it’s awesome and scary and really hard at times.

Going against the grain and doing something different than everyone else or something different than what you thought you would do is a big deal.

But I think it’s a bigger deal to keep going down a path just because you “should” or “it’s the right thing to do” when it’s not really want you want or what lights you up.

I’ve experienced tremendous growth and opportunity since shaking off the pressures and expectations that society puts on women like me.

Let me tell you, it’s SO freeing.

If you’ve ever had even that fleeting thought that maybe you weren’t on the path you’re really meant to be on, or that you could be building a different kind of life, I strongly encourage you to explore that more.

You can buck the system and the “Shoulds” of society. It’s what badass women do all the time.

P.S. I’m opening up a few more spots for 1:1 coaching sessions. For a limited time, I’m offering sessions a la carte for $300 each; sessions must be used by Nov. 13. Email me for more details.

Originally published at www.mosaicgrowth.com


  • Elena Lipson

    Principal and Founder, Mosaic Growth Partners

    My 20 years of consulting and coaching experience has afforded me an inside look at how different organizations operate and what it takes to succeed. I spent the majority of my career as a healthcare strategy and change management consultant, serving federal, commercial and non-profit clients and mentoring emerging companies. I've had the privilege of working with hundreds of companies in the digital health and life sciences industry, supporting projects on consumer and patient engagement; telehealth; health and wellness; caregiving and independent living; and innovations in gene therapy, medical devices, rare disease drug development and AI-driven digital therapeutics and diagnostics. In 2015, I founded Mosaic Growth Partners, a consulting and coaching firm based in Washington, D.C., to help my clients develop new solutions for growth. I support clients in the digital health and life sciences industry with strategic and operational planning, commercializing new products and services, and workshop facilitation. I also coach professional women to take control of their careers and build professional lives that are congruent with their personal aspirations and natural talents. For professional women, I offer digital, group and 1:1 executive coaching programs. Prior to founding Mosaic Growth Partners, I led AARP Services' business development efforts in health and caregiving. At AARP, I was responsible for securing strategic partnerships, developing new business models and serving as an innovation champion. In this role, I built deep market knowledge and a strong industry network by working with hundreds of emerging and established companies. I also spent nearly 10 years as a management consultant, primarily with Deloitte Consulting, where I led strategy, human capital and technology engagements for federal health clients and the Deloitte Center for Health Solutions. I also led sales and capture strategy, teaming, strategic business development and client excellence for the Department of Defense Military Health System account. I'm a Project Management Professional and a certified Agile Scrum Master. I graduated with a Master of Public Policy from American University and a B.A. in Political Science with High Honors from the University of Michigan.