Somehow my grandmother had grown her business into a budding empire as a widowed woman in the South in the 1950s, which was a marvel to me. She had to be tough, and my father was too—handsome, charismatic, and ambitious, to be sure, but also tough. He prided himself on the accom­plishments of his children. Even as a very little girl learning to jump rope, I knew I could win his approval through phys­ical trials. A fifty-yard dash. Push-ups. Pull-ups. “How did you compare to the other kids?” he would ask me. Idleness was the devil’s work; hard work led to success.

His devotion was as fierce as his expectations were high. The absence in his life that his own father had left behind was vast. He was determined to be present, to never miss so much as a Little League game. He was home every day at five thirty, predictable as clockwork. He coached my softball and soccer teams in the park down the block. He had no play­book on how to be a father, because fatherhood had never been modeled for him. Yet somehow he figured it out in real time, never letting us see him sweat.

From my father, I learned what it meant to be a business­person. I understood that his employees at the family busi­ness, where he came to work after he graduated from college, were a community that needed to see his leadership. On weekends and holidays, he would drive around and check in on the clerks to make sure business was running smoothly, then come home with a box of hot doughnuts from the Donut Stop, including a cherry glazed that, once I’d eaten it, made me look like I was wearing bright-red lipstick—which in my family was considered far too racy for a young girl. And on snow days a few times a year, when school was closed, we would go with my dad to help open up the stores so that people could get food, essentials, and gas. We took pride in providing a public service; we were part of the fabric of our town, and we must have looked like it, us kids trailing around after our dad in our hats and mittens, always intro­ducing ourselves to each store clerk. In the snow, my father would attach a ladder on a rope to the back of his car and drive around the neighborhood, and we would pile onto the rungs of the ladder, clinging to it, making it a sled. When he drove just fast enough, it felt like we were riding a magic carpet. The sensation was one of controlled freedom—adventure, but without fear.

Excerpted from The Tell: A Memoir, The Dial Press (March 11, 2025)

Author(s)

  • Amy Griffin is the Founder and Managing Partner of G9 Ventures, a private fund that invests in generation-defining brands. G9 has partnered with over 60 companies, including Bobbie, Bumble, Evvy, Kitsch, Midi Health, On Running, Oura, Saie, and Spanx. Amy is an enthusiastic champion of women with more than 70% of G9’s portfolio companies being female founded or led. She is known for her ability to help build brands by fostering community, creating authentic connections, and solving problems. Amy serves on the Board of Directors of Bumble, Spanx, and Gagosian and is a member of the Board of Trustees of The Metropolitan Museum of Art, the Women’s Board of the Boys Club of New York, and the Advisory Board of the One Love Foundation. She is a frequent speaker at notable conferences and events, including those hosted by The New York Times, The Information, JPMorgan, among others. Amy’s debut memoir, The Tell, about the transformative power of sharing one’s story, will be published in March 2025. Amy graduated with a BA in English from the University of Virginia where she was Captain and MVP on the women’s volleyball team. She lives in New York City with her husband, John, and their four children.