Pay-per-click (PPC) is a form of internet marketing in which a company pays an agreed amount to have one of their advertisements (Ad) is clicked. Online marketing is everything these days, so having a company website should be a no-brainer.
This is where PPC Ads come in. As a small business, you have to be clever about marketing yourself since you want to compete with big brands. The best part is, there are a few things that you can do. These things will place in the same league with big brands in terms of marketing.
1. Put Attention to Keywords
When striving to compete with big brands against PPC, the most important thing is the keywords. Use long-tail keywords rather than short ones. Using long keywords makes it easier for the words to be converted hence generating a more specific answer to the person searching.
For example, if you are marketing your online clothes shop, your keywords should be “online clothes shop where you can pay on delivery”. This will put your website at the top of the search engine since it generates more specific results. For someone looking for an online shop where you pay on delivery, this will catch their eye. It is way better than using “online clothes shop”.
2. Observe Your Competitors Ads
To determine what angle to take on your Ad, identify what your competition is doing. Even when you already have a laid out plan, spying on the competition gives you a certain edge. It helps you go one step further which puts your Ad at the top of the search engine.
For example, your competition’s online shop is offering a 50 percent off deal without shipping charges. You can use this to your advantage. Make a 20% offer off on all your clothes with shipping charges included. This puts you on top. To the customer, this seems like a better offer due to the shipping charges discount.
3. Work on Your Messaging
Messaging is a vital part of getting clicks on your website. When it comes to PPC advertising you have to give important information in a limited space. Be creative and smart with words. Let your Ad be as convincing as possible to consumers.
For Example, the Ad is a way of asking consumers to visit your website and purchase your products. “We have support staff everywhere we do shipping hence dealing with unsatisfied clients directly”. This will make the consumer visit your website and learn more.
4. Have an Intriguing Website
When you put your Ad out, and it attracts consumers, they will definitely visit your website. Converting a person to consume your product is the hardest part, therefore, you need to do everything right and that includes your website.
For Example, your website needs to sell your product. A colorful and well-designed website is meant to have more traffic than a dull one. Your website also needs to be mobile-friendly to be accessible anywhere anytime.
In essence, it is possible for small businesses to compete with big brands against PPC Ads. Upgrading and updating the company website should be regularly for it to exhibit new trends. For consumers to understand what your products are all about, the content should be interesting and intriguing. It is totally worth taking such risks and it has a lot of benefits to it.