Let’s talk about some of the technologies that have advanced how well you can compete while wearing Nike shoes. When it comes to Nike air, a lot of study has been done into the stress that is caused to your joints when running. What was discovered was that by raising the heel with a cushioning support you can alleviate the stress placed on the foot. As well as raising the heel Nike Air uses a gas-filled bag that is placed in the sole. This allows the sole to compress when running which cushions the stress placed on the runner’s legs and feet. Nike also went as far as to include pump valves on their basketball shoes in the 80’s. The idea behind this was that the shoes were meant to be pumped up to give an additional spring into each jump of the customer.

With shoes like sports cleats there is serious consideration taken when deciding on which material would be most appropriate. One material that was selected is a low density and stable composite material. The benefits of using such a material are as follows. The elasticity and stability are boosted due to its ability to bend and flex when exposed to stress and temperature changes. Studies were conducted on airplane turbine blades and how they can withstand extreme temperature shifts and force over a long period of time. Nike’s shoes follow the considerations taken and use a composite material in their shoes that will allow for such stress applied to the shoe unlike plastics which tend to deform when exposed to extreme temperatures. Materials like timber tend to warp and twist over time.

Nike Jordan Shoes has also designed shoes tailored towards Javelin athletes. They studied the run of the thrower during their run up to throw and found that their feet often dragged. To counter this the cheap Jordan shoes were made from a sturdy material with extra protection around the ankle to support the thrower during their run up.