When you are sick, you do not self diagnose, you go see a Doctor. Who is an expert at getting you well again.

When your car is faulty you do not tinker with it to try and figure it out, you go to an expert, a mechanic to do what they do best and get your vehicle road worthy again.

When you have an issue with your plumbing, heating or electrics, you go seek out a professional to get the job done right the first time and well, so you are safe, compliant and covered.

So, why is it when you start out in Business you think that you do not need an expert to help you establish yourself?

This is the normal behaviour and thinking of what I see, to go it alone and struggle. I would like to tell you why you are making a vital mistake with this logic.

Your business is an expression of you. You are the most important person in your life and this soul business you are establishing is not only being created to bring you an income to support all your material needs, it is bringing vitality to your life force too.

When you are designing a purposeful Business why would you put yourself on hold, or in the practise arena? When you can seek out an expert to build you and your business in a shorter, more efficient and effective time, so that you can start reaping the benefits of this new found freedom.

I used to be extremely ‘safe’ with my money, I used to make sure I didn’t over extend myself. Until one day I realised I couldn’t keep putting myself last in the priorities, or waiting to make money before spending it.

I invested in a Coach to be the expert in business, that I needed to support me to get my brand, my life and my expertise crafted quickly, efficiently and practically. So that I could learn and develop my skills while establishing myself, because this was not something I knew a lot about.

This was not only an investment in a coach but in myself and my future.

I can tell you that I never regretted this investment because quite simply I am the very best investment I can ever make, because I am a sure thing. Counting on myself and working on myself will always be critical to my success, and learning from experts as I go is fundamental.

When you invest like this and show the world you are stepping up, the world steps up to meet you where you are at, it is expansive and extraordinary. This is quite simply what you’ve been willing into existence, but you have to show your commitment to be able to receive your match.

So tell me….

  • Do you believe you are a sure thing?
  • Are you worth investing in?
  • Is there anyone else out there that’s an expert you could learn from?
  • Are you terrified to back yourself?

Whether you say yes or no to any or all of those questions it doesn’t matter because I can tell you right now, you are a sure thing, you are worthy of investing in and there is always someone ahead of you in the game that you can learn from and of course you’re always a little terrified to back yourself because failing is scary, and so is succeeding, believe it or not.

If you have a desire to be in a purposeful business but are lost as to what that looks like, then find the expert to help you.

And, if you have a conscious business that you are looking to begin, design, build, develop or scale then find the expert to support you to bring even more of yourself to the world successfully with immense clarity.

The first level of awareness that needs your attention is to acknowledge truthfully whether you are ready to step into who you are becoming?

Then, find your expert to help you – it really is as simple as that!


  • Alison Callan

    International Award Winning Business Clarity & Success Coach, Author and Speaker

    Alison Callan is a multi-international Award Winning empathic and heart-led global Business, Clarity and Success coach to aspiring and established entrepreneurs. Alison's mission is to champion the introverted and driven entrepreneurs starting in business or taking their professions by storm, to ensure they confidently step up to be seen, and heard. Alison actions this through her Coaching programs, and speaking engagements. Alison is a two times #1 best selling author, and Creator of 'The Conscious You'. She is a self proclaimed personal development junkie and is an Associate Certified Coach with the International Coach Federation as well as a Practitioner of Neuro-Linguistic Programming and a registered member of the NLP Association of Australia. Download the #1 tool all successful entrepreneurs need to thrive personally and professionally, The Mindset Pathway. Please contact Alison for collaborations, interviews, editorials or contributions.