Why in the Future There Will Be No Middleman Required

Remember the telex machine and how important it once was? Then the fax machine came into play for communicating with people from all over the world. Next was email, Skype and WhatsApp. When I look into the ecommerce future, here’s what I see: We will be able to buy from anyone, anywhere in the world online directly. Retailers listen up.

Instead of walking into a Best Buy to purchase an electronic gadget or buying it online, you’ll be able to skip Best Buy entirely and purchase that very same type of product directly from a manufacturer who makes it – regardless of where they are located – and without the fat profit margins that the Best Buys or Targets of the world tack on. No middleman will be required.

Ever hear of LightInTheBox? It’s a China-based global online shopping company that has more than 8.4 million Likes on Facebook. Yes, even with the recent tariffs and trade wars, the company is still growing. Here’s a look at some of their online offerings:

• Your dream wedding dress for as low as $99

• Flash Sale – Deal of the Day Where You Save 70%!

For example, buy a women’s casual elastic fitted pencil dress for as low as $9.99.

• Men’s outer clothing starting at $26.99

Cameras Accessories and Photo Accessories

The real change in the global marketplace is how technology – the Internet – is causing a major disruption in how products will get in the hands of global consumers. Amazon, Wal-Mart, Target and Alibaba better gear up for this massive shift before other companies like LightInTheBox, tear up the world with its incredibly affordable product offerings. Zara, H&M and Forever 21 (the latter already in bankruptcy proceedings) all have something to worry about here.

Who needs a middleman? I don’t, and you’ll soon find out you don’t either.