Why is quality content necessary for SEO?
Writing high-quality content is the most important aspect of every SEO strategy. Content writing is a field that requires your creative writing skills and frankly, today many blogs and articles are hardly readable, or easy to understand and not at all informative, entertaining or inspiring. But before we look at why quality content is necessary for SEO, let’s understand what SEO
content writing is.
What is SEO content writing?
It means writing content in such a manner that it begins to rank higher for the related keyword searches. You use the keywords in the title of the web page or the blog post and then strategically use them at various places. Ideally, your content should be optimized for search engines as well as humans.
Before you comprehend and decide to use content writing to improve your search engine rankings you need to learn
· What is SEO content writing?
· What type of content you can publish on your blog or website?
· What is going to be your long-term content strategy?
Although merely pushing content doesn’t have a great impact on your SEO, it is the most important aspect of your ranking strategy. If there is no content, there is nothing to rank. In order to write content for SEO, you need to follow certain steps:-
1 – Make sure that the main keyword phrase appears in the title of your web page or blog post.
2 – The main keyword phrase and its various parts should be scattered all over the content of your web page or blog post.
3 – You should also use the alternative phrases, what they call LSI keywords. LSI stands for Latent Semantic Indexing and these are the related keywords to your main keywords. If you feel that you are over-using your main keywords you should replace them with LSI keywords.
4 – Use your keywords (including LSI keywords) within the <h1>, <h2> and <h3> tags to put more emphasis on them.
5 – Use your keywords (including LSI keywords) as anchor text when linking to other web pages and blog posts on your website.
Here is why quality content is necessary for SEO
1– People will understand your message better
Whether the aim of your post is to entertain, to inform or to persuade people, in texts that are poorly written the aim is lost. People simply don’t understand your message.
Every blog post has some kind of a message. This message is the purpose of that piece of writing – what do you want to say? A message can be very plain. An article on your website could, for instance, inform people about the features of your product, or explain the shipping process.
In poorly written pieces, chances are much higher that people won’t understand your message correctly. If your blog post is well thought out, nicely structured and free of misspellings and typos, chances are much higher that people understand the message of your text.
2 – Social validation can only be obtained due to quality content
I have personally seen that many web pages and blog posts rank well due to the social validation they have been able to attract despite having inferior quality content. But this can only be achieved by brute force and lots of money. For a small or medium-sized business, the only way you can get social validation is by quality content writing.
When your content is great, when it delivers value, when people find what they are looking for through your content, they tend to engage with your content through social media and social networking websites. When they share your links on their timelines, Google sees these actions as social validation and then uses this validation to rank your links.
3 – More Trust
Well-written pieces will lead to more trust from your readers. If your content reads well and is free of typos, it will look much more professional and legit. This will make it easier for people to trust you and your blog. If people trust your blog, they will be a much more inclined to return to your website to read your next post or buy your product.
4 – More social media attention
Well-written blog posts are more likely to be shared on social media or talked about among friends. For a post to be shared on social media, you first have to convince someone to read the piece itself. And more importantly, someone has to think your post is awesome enough to share it on their timeline on Facebook or Twitter (or any other social media). People won’t share poorly written posts on their social media channels, because they might stop reading it halfway. The message is lost.
5 – To rank your website and individual links, Google needs content
This is a straightforward logic. If you don’t have content, what is Google going to rank? In Google Images Google ranks images, in Google Video, Google ranks videos and in the same manner, in the normal Google section, Google ranks text, your written content.
This is why content writing is important for your SEO: it is giving Google something to rank. It also tells Google for what keywords and search terms your content should be ranked.
Conclusion
Writing awesome blog posts won’t instantly improve your ranking. But in the long run, it will definitely have a positive effect on your SEO! Attractive texts have lower bounce rates and higher chances to receive social media attention.
Attractive texts will also result in higher conversions on your website. If your message is properly understood by your audience, chances are much larger for them to return to your website.