Why It’s So Important to Regularly Unplug

After racking up over a billion views and producing nearly four hundred videos, YouTube’s original beauty star Michelle Phan shocked her fans and followers in 2015 by leaving the platform. The reason? Her rise to top influencer status had come at a big cost: Phan was burned out and needed a break. “I like to make this comparison that being a YouTuber is like being an Uber driver, and your car is your channel,” she tells Thrive. “Uber drivers are not going to make money unless they’re driving that car. Essentially, that’s the same as a YouTuber. You have to make content on a pretty consistent daily basis because people in the audience, they love seeing new content every week, or every day. That’s why the burnout rate is so high.”