A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
– Jeff Bezos
Personal branding has always existed, but has become increasingly popular over the last few years. The beauty of it is being able to create one with zero requirements other than hard work and consistency!
What many do not know is how powerful it can be, for better or for worse. One of the considerably bigger benefits is partnering with brands. These brands could be anything from a small watch company to your favorite clothing line. What determines the size of benefit(s)? It is simply the size of your brand. Granted, you can curate a personal brand on a specific topic that will attract those types of businesses to a larger scale, but generally you will see larger benefits based on the size of your platform.
How can a personal brand boost your business?
Believe it or not, your business can take off strictly because of your personal brand. Shark Tanks Daymond John, owner of Fubu The Collection, was able to create a name for himself while boosting his brands sales significantly.
This is a prime example of how you can market your own business through yourself! Free marketing, what all marketers dream of could become a very relevant reality.
Credibility.
Not only can branding yourself create advantages in business, but it can also create advantages in life. Having a developed brand in any form of business screams credibility. Being able to have trust from the consumer gives you an immediate advantage to anything from trying to sell your product/service or gaining their word-of-mouth. All of this will then lead onto many larger opportunities for yourself and/or brand!
Execution.
As a living being, you already have a brand, it is about scaling it that matters; if you have any skill (which you do) you have a brand! Keep it simple, event + reaction = outcome. You have your event (talent) now it is up to your reaction or ACTION that will determine the outcome!