Like ‘politically correct‘ before it, for some ‘wokeness‘ has become a pejorative term … a dig against those who claim ‘consciousness’.

It’s easy to tweet a hashtag, to post a photo or use an emoji to make us feel we’ve done our part.

And it’s fashionable now to declare our self-awareness to the world.

‘You wear your woke badge like a new pair of sneakers’
‘This snowflake generation is so precious’

This short video explores some of the issues and whether they matter.


  • Paul Stevens

    CEO, Mayflower College, Plymouth, UK

    Paul has been involved in English language training and testing for the past 30 years, specializing in Aviation English, Maritime English, Academic English and Business English. His latest project is, looking at the communication process 'from the other side', at how native-English speakers can filter and simplify their English and have a better understanding of the challenges ESL speakers face.